Explore the top nine online survey apps in 2025, featuring their key functionalities and practical benefits for effective data gathering.
In today's data-driven business world, over 70% of companies rely on customer feedback to shape their strategies. Online survey apps have become essential tools for gathering valuable insights quickly and efficiently.
We've tested and analyzed the top survey platforms to bring you the 9 best online survey apps for 2025. These tools streamline survey creation, boost response rates, and provide powerful analytics to help you make informed decisions.
Whether you're measuring customer satisfaction, conducting market research, or gathering employee feedback, the right survey tool can transform how you collect and analyze data. Let's explore the platforms that are leading the way in 2025.
Why Online Survey Apps Matter in 2025
The shift to digital-first business operations has made online surveys more critical than ever. With 72% of businesses now operating remotely or in hybrid models, traditional feedback methods are becoming obsolete.
Modern survey apps offer several key advantages:
- Real-time data collection and instant results
- Mobile-optimized surveys for better response rates
- Advanced analytics that turn data into actionable insights
- Integration capabilities with existing business tools
Businesses using effective survey tools report 40% better decision-making speed and 25% improvement in customer satisfaction scores.
SurveyMonkey - The Industry Leader
SurveyMonkey remains the gold standard for online surveys, trusted by over 30 million users worldwide.
Key Features:
- 200+ customizable templates for every industry
- Advanced analytics with real-time reporting
- Seamless integrations with Salesforce, Slack, and Mailchimp
- Mobile-optimized surveys for higher response rates
- A/B testing capabilities
Best For: Businesses of all sizes needing comprehensive survey solutions
Pricing: Free plan available; paid plans start at $25/month
SurveyMonkey's drag-and-drop interface makes survey creation intuitive, while its robust analytics help you understand trends and patterns in your data. Companies like Sony and Airbnb use SurveyMonkey for market research and customer insights.
Google Forms - Simple and Free
Google Forms offers a straightforward approach to survey creation, perfect for quick feedback collection.
Key Features:
- Completely free with Google account
- Real-time collaboration with team members
- Automatic data collection in Google Sheets
- Basic analytics and visualization
- Easy sharing via email or link
Best For: Small businesses, startups, and quick feedback collection
Pricing: Free
While Google Forms lacks advanced features, its simplicity and integration with Google Workspace make it ideal for basic surveys and quick polls.
Typeform - Beautiful Interactive Surveys
Typeform stands out with its conversational survey format that feels more like a chat than a traditional form.
Key Features:
- Conversational one-question-at-a-time format
- Beautiful, customizable designs
- Logic jumps for personalized experiences
- Video and image integration
- Strong mobile experience
Best For: Brands focused on user experience and engagement
Pricing: Free plan available; paid plans start at $25/month
Typeform's unique approach can increase completion rates by up to 40% compared to traditional surveys, making it perfect for customer experience surveys and lead generation.
Qualtrics - Enterprise-Grade Research
Qualtrics offers sophisticated research capabilities for organizations requiring advanced survey functionality.
Key Features:
- Advanced survey logic and branching
- Statistical analysis tools
- Text analytics and sentiment analysis
- Panel management for research studies
- Enterprise security and compliance
Best For: Large enterprises and research organizations
Pricing: Custom pricing based on needs
Qualtrics is the choice for organizations conducting complex market research, academic studies, or detailed customer experience programs.
Microsoft Forms - Office 365 Integration
Microsoft Forms integrates seamlessly with the Microsoft ecosystem, making it ideal for organizations already using Office 365.
Key Features:
- Native integration with Office 365
- Real-time results in Excel
- Quiz functionality with automatic scoring
- Collaboration features
- Basic analytics and reporting
Best For: Organizations using Microsoft Office 365
Pricing: Included with Office 365 subscriptions
Microsoft Forms excels in corporate environments where Office 365 integration is essential for workflow efficiency.
SurveyGizmo (Alchemer) - Advanced Customization
Alchemer (formerly SurveyGizmo) offers powerful customization options for complex survey requirements.
Key Features:
- Advanced survey logic and scripting
- Custom CSS and JavaScript support
- API access for developers
- Comprehensive reporting tools
- White-label options
Best For: Organizations needing highly customized surveys
Pricing: Plans start at $55/month
Alchemer is perfect for businesses requiring unique survey experiences or complex data collection workflows.
SurveySparrow - Conversational Surveys
SurveySparrow focuses on creating chat-like survey experiences that boost engagement.
Key Features:
- Chat-style survey interface
- Multi-channel distribution (email, SMS, social)
- Offline survey capabilities
- Real-time analytics
- Custom branding options
Best For: Businesses prioritizing survey engagement and completion rates
Pricing: Free plan available; paid plans start at $19/month
SurveySparrow's conversational approach can improve response rates significantly, making it ideal for customer feedback and employee engagement surveys.
Jotform - Form Builder Plus
Jotform combines survey capabilities with broader form-building features.
Key Features:
- 10,000+ ready-made templates
- Payment integration for orders
- Conditional logic and calculations
- HIPAA compliance options
- Mobile app for offline data collection
Best For: Businesses needing forms beyond just surveys
Pricing: Free plan available; paid plans start at $34/month
Jotform's versatility makes it perfect for organizations that need various types of forms, from surveys to registration forms and payment collection.
Zoho Survey - Part of Zoho Ecosystem
Zoho Survey integrates seamlessly with other Zoho business applications.
Key Features:
- Integration with Zoho CRM and other apps
- Offline survey capabilities
- Advanced reporting and analytics
- Multi-language support
- Custom themes and branding
Best For: Organizations using Zoho business suite
Pricing: Free plan available; paid plans start at $20/month
Zoho Survey is ideal for businesses already invested in the Zoho ecosystem, providing seamless data flow between applications.
Choosing the Right Survey App
Selecting the best survey app depends on your specific needs:
For Beginners: Start with Google Forms or Microsoft Forms for simple surveys
For Professional Use: SurveyMonkey or Typeform offer the best balance of features and usability
For Enterprise: Qualtrics provides advanced research capabilities
For Engagement: SurveySparrow or Typeform excel at conversational surveys
For Integration: Choose based on your existing tools (Microsoft Forms for Office 365, Zoho Survey for Zoho users)
Consider factors like budget, team size, required features, and integration needs when making your decision.
Best Practices for Survey Success
To maximize your survey results:
Keep it Short: Limit surveys to 5-10 questions when possible
Mobile-First Design: Ensure surveys work perfectly on smartphones
Clear Questions: Use simple, specific language
Incentivize Participation: Offer rewards or show survey impact
Test Before Launch: Always preview surveys on different devices
Follow Up: Share results with participants when appropriate
These practices can improve response rates by 30-50% and lead to higher quality data.
The Future of Online Surveys
Survey technology continues evolving with exciting trends:
AI-Powered Insights: Automated analysis and recommendations
Voice Surveys: Integration with smart speakers and voice assistants
Real-Time Feedback: Instant notifications and responses
Enhanced Privacy: Better data protection and compliance features
Staying current with these trends will help you choose survey tools that remain relevant and effective.
Start Gathering Better Insights Today
The right survey app can transform how you collect and use feedback. Whether you choose SurveyMonkey for its comprehensive features, Google Forms for simplicity, or Typeform for engagement, the key is to start gathering insights that drive better decisions.
Most platforms offer free trials or plans, so you can test different options before committing. The investment in a quality survey tool pays dividends through better customer understanding, improved products, and data-driven strategies.
Ready to improve your data collection? Pick the survey app that matches your needs and start creating surveys that deliver actionable insights for your business.