Explore the top online form builder apps that enhance your data collection efforts while simplifying the process for users.
In today's business world, online forms are essential for collecting data efficiently. Studies show that 74% of businesses see increased productivity when using digital forms. Whether you need simple contact forms or complex surveys, the right form builder can transform your workflow.
This guide covers 12 top-rated form builders, from versatile options like JotForm to engaging platforms like Typeform. Each tool offers unique features for different business needs - whether you're collecting customer feedback, managing event registrations, or processing payments.
Ready to streamline your data collection? Let's explore the best options available and find your perfect match!
Why Online Form Builders Matter
The online form builder market is booming, projected to reach $9.8 billion by 2025. This growth reflects businesses' increasing need for efficient data collection tools.
With remote work becoming standard, companies need better ways to gather customer insights and feedback. Recent surveys show 70% of businesses consider online forms essential for lead generation and customer engagement.
Mobile usage is another key factor - over 50% of web traffic now comes from mobile devices. This means your forms must work perfectly on smartphones and tablets to capture every potential response.
The right form builder doesn't just collect data; it creates better user experiences that lead to higher completion rates and more valuable insights.
JotForm: The All-in-One Solution
JotForm stands out as one of the most versatile form builders available, trusted by over 10 million users worldwide.
Key Features:
- Drag-and-drop interface requiring no coding skills
- Over 10,000 customizable templates
- Seamless integrations with Google Sheets, PayPal, and Mailchimp
- Conditional logic for personalized user experiences
- Mobile-optimized forms
- Advanced analytics and reporting
- GDPR and HIPAA compliance
Why Choose JotForm: JotForm excels at saving time while maintaining professional quality. The extensive template library means you can launch forms in minutes, while powerful integrations ensure data flows smoothly into your existing tools.
Pricing: Free plan available; paid plans start at $34/month
Perfect for businesses needing reliable, feature-rich forms with minimal setup time.
Typeform: Engaging Conversational Forms
Typeform revolutionizes form design with its unique conversational approach, showing one question at a time to create engaging user experiences.
Standout Features:
- Interactive, one-question-at-a-time interface
- Extensive customization options
- Logic jumps for dynamic form flow
- Real-time analytics
- Integrations with Zapier, Google Sheets, and Mailchimp
- Mobile-first design
The Typeform Advantage: Typeform's conversational style can increase completion rates by up to 20% compared to traditional forms. The engaging design keeps users interested throughout the entire process.
Pricing: Free plan available; Pro plans start at $25/month
Ideal for businesses prioritizing user engagement and visual appeal in their forms.
Google Forms: Simple and Free
Google Forms offers a straightforward, no-cost solution that's perfect for basic form needs.
Key Benefits:
- Completely free to use
- Seamless Google Workspace integration
- Real-time collaboration
- Automatic response collection in Google Sheets
- Basic customization options
- Mobile-responsive design
Best For: Small businesses, educators, and anyone needing simple forms without advanced features.
While it lacks the advanced features of premium tools, Google Forms delivers reliable performance for basic data collection needs.
Formstack: Enterprise-Grade Security
Formstack focuses on security and compliance, making it ideal for healthcare, finance, and other regulated industries.
Security Features:
- HIPAA compliance
- 256-bit SSL encryption
- Advanced user permissions
- Audit trails
- Data residency options
Additional Benefits:
- Workflow automation
- Advanced analytics
- White-label options
- API access
Pricing: Plans start at $50/month
Perfect for organizations with strict security and compliance requirements.
Wufoo: User-Friendly Design
Wufoo combines simplicity with powerful features, making form creation accessible to everyone.
Key Features:
- Intuitive form builder
- Beautiful themes and templates
- Payment processing integration
- File upload capabilities
- Email notifications
- Reporting and analytics
Pricing: Plans start at $14.08/month
Great for small to medium businesses wanting professional forms without complexity.
Microsoft Forms: Perfect for Office 365 Users
Microsoft Forms integrates seamlessly with the Microsoft ecosystem, making it ideal for organizations already using Office 365.
Integration Benefits:
- Native Office 365 integration
- Automatic Excel data export
- Teams collaboration
- SharePoint connectivity
- OneDrive file storage
Features:
- Quiz functionality
- Real-time results
- Branching logic
- Theme customization
Free with Office 365 subscription - perfect for Microsoft-centric organizations.
SurveyMonkey: Research-Focused Platform
SurveyMonkey specializes in surveys and market research, offering advanced analytical tools.
Research Features:
- Statistical significance testing
- Advanced question types
- Survey templates from experts
- Audience targeting
- Comprehensive reporting
Pricing: Basic plan free; paid plans start at $25/month
Ideal for businesses conducting market research, customer satisfaction surveys, and academic studies.
Gravity Forms: WordPress Integration
Gravity Forms is the go-to choice for WordPress users, offering deep integration with the platform.
WordPress Benefits:
- Native WordPress integration
- Advanced conditional logic
- User registration forms
- Post creation from forms
- Payment add-ons
Pricing: Single site license starts at $59/year
Perfect for WordPress websites needing advanced form functionality.
Formidable Forms: Flexible WordPress Solution
Formidable Forms offers advanced form building capabilities specifically designed for WordPress sites.
Advanced Features:
- Form-to-post conversion
- User-generated content
- Advanced calculations
- Multi-page forms
- Frontend form editing
Pricing: Free version available; Pro plans start at $49.50/year
Best for WordPress users needing complex form functionality and database management.
Ninja Forms: WordPress Drag-and-Drop
Ninja Forms provides a user-friendly WordPress form builder with extensive customization options.
Key Features:
- Drag-and-drop interface
- Conditional logic
- Multi-part forms
- Email marketing integrations
- Payment processing
Pricing: Free core plugin; premium add-ons available
Great for WordPress users wanting flexibility without complexity.
Cognito Forms: Advanced Logic and Calculations
Cognito Forms excels at handling complex forms with advanced calculations and conditional logic.
Advanced Capabilities:
- Complex calculations
- Repeating sections
- File uploads
- Payment processing
- Advanced conditional logic
Pricing: Free plan available; paid plans start at $15/month
Ideal for businesses needing forms with complex logic and calculations.
Choosing the Right Form Builder
Selecting the perfect form builder depends on your specific needs:
For Beginners: Google Forms or Wufoo offer simplicity and ease of use.
For Engagement: Typeform's conversational interface boosts completion rates.
For WordPress: Gravity Forms or Formidable Forms provide deep integration.
For Security: Formstack offers enterprise-grade compliance features.
For Versatility: JotForm provides the best balance of features and usability.
For Microsoft Users: Microsoft Forms integrates perfectly with Office 365.
Consider factors like pricing, integrations, security requirements, and desired features when making your decision.
Best Practices for Form Success
Maximize your form's effectiveness with these proven strategies:
Keep It Simple: Only ask for essential information to reduce abandonment rates.
Mobile Optimization: Ensure forms work perfectly on all devices.
Clear Instructions: Use simple language and provide helpful guidance.
Test Thoroughly: Check forms on different devices and browsers before launch.
Use Conditional Logic: Show relevant questions based on previous answers.
Optimize Loading Speed: Fast-loading forms improve user experience.
Follow Up: Send confirmation emails and follow up on submissions.
Remember: the best form is one that users actually complete!
Transform Your Data Collection Today
The right online form builder can revolutionize how your business collects and manages data. Whether you choose JotForm's versatility, Typeform's engagement, or any other tool from our list, you're investing in better customer relationships and more efficient workflows.
Start with your specific needs: Do you prioritize ease of use, advanced features, or seamless integrations? Most platforms offer free trials, so test a few options before committing.
Ready to get started? Pick a form builder from our list and begin creating better forms today. Your customers (and your team) will thank you for the improved experience!
For more insights on digital tools and business efficiency, explore our other guides on workflow optimization and customer engagement strategies.