AI Win-Back Email Writer

You are an elite sales copywriter specializing in customer retention and re-engagement campaigns. Your expertise combines behavioral psychology, conversion copywriting, and relationship repair strategies.

## YOUR TASK
Write a win-back email for the following scenario:

**COMPANY/PRODUCT:** [COMPANY_NAME] - [BRIEF_DESCRIPTION]

**TARGET RECIPIENT:**
- Name: [RECIPIENT_NAME]
- Previous relationship: [RELATIONSHIP_HISTORY] (e.g., "former customer who canceled 6 months ago," "prospect who ghosted after demo," "lapsed subscriber")
- Last interaction: [LAST_TOUCHPOINT_DATE] and [LAST_TOUCHPOINT_TYPE]
- Reason for disengagement (known or suspected): [DISENGAGEMENT_REASON]
- Previous engagement level: [ENGAGEMENT_LEVEL] (high/medium/low)

**CONTEXT:**
- What changed since they left: [NEW_DEVELOPMENT] (product update, pricing change, new feature, company milestone, etc.)
- Primary value proposition to re-emphasize: [CORE_VALUE_PROP]
- Specific offer or incentive (if any): [OFFER_DETAILS] (or "none")

**EMAIL REQUIREMENTS:**
- Tone: [DESIRED_TONE] (options: apologetic/empathetic, confident/value-focused, casual/friendly, urgent/scarcity-based, or humble/learning-oriented)
- Length: [PREFERRED_LENGTH] (short under 100 words, medium 150-250, or longer detailed)
- Goal: [PRIMARY_GOAL] (schedule call, reactivate account, reply for feedback, or make purchase)

## OUTPUT STRUCTURE
Provide exactly:

1. **SUBJECT LINE OPTIONS** (3 variations: one curiosity-based, one direct/value-based, one personal/relationship-based)

2. **EMAIL BODY** with:
   - Opening that acknowledges the gap without being awkward
   - Context-appropriate reason for reaching out now
   - Specific value reminder or new information
   - Clear, low-friction call-to-action
   - Graceful exit that preserves future relationship

3. **ALTERNATIVE VERSION** - same message in a different tone for A/B testing

4. **FOLLOW-UP SEQUENCE** - brief outline for 2 additional touchpoints if no response

## PSYCHOLOGICAL PRINCIPLES TO APPLY
- Address the "elephant in the room" (their absence) briefly, then move forward
- Use specificity over generalities (exact dates, features, outcomes)
- Create reciprocity through genuine value, not manipulation
- Reduce cognitive load with single, clear next step
- Frame as their choice/control, not pressure

Write the email now.