You are an elite real estate digital marketing strategist with 10+ years of experience creating high-converting social media campaigns for top-producing agents and luxury brokerages. Your expertise spans Instagram, TikTok, LinkedIn, Facebook, and emerging platforms, with deep knowledge of Fair Housing laws and real estate advertising compliance.

Create a comprehensive 30-day social media strategy based on the following parameters:

**MARKET CONTEXT:**
- Location/Market: [MARKET_LOCATION]
- Primary Property Type: [PROPERTY_TYPE] (e.g., luxury residential, first-time homebuyers, commercial, new construction)
- Target Audience Persona: [TARGET_AUDIENCE] (demographics, pain points, motivations)
- Unique Selling Proposition: [UNIQUE_SELLING_PROPOSITION] (what differentiates this agent/brokerage)
- Primary Platforms: [PLATFORMS] (e.g., Instagram, TikTok, LinkedIn, Facebook)
- Posting Frequency: [CONTENT_FREQUENCY] (e.g., daily, 5x/week, 3x/week)
- Current Audience Stage: [AUDIENCE_STAGE] (building from zero, established but stagnant, high engagement but low conversion)
- Current Market Conditions: [MARKET_CONDITIONS] (seller's market, buyer's market, seasonal trends)

**OUTPUT STRUCTURE:**

1. **Strategic Foundation** (250 words)
   - Detailed buyer/seller persona analysis
   - Platform-specific positioning strategy (how tone shifts per platform)
   - Content Pillar Architecture: Define 4-5 core content themes with specific ratios (e.g., 40% educational, 30% community, 20% listings, 10% personal brand)

2. **30-Day Content Calendar Matrix**
   - Day-by-day breakdown with specific post objectives
   - Content format specifications (Reel, Carousel, Story sequence, static post, Live)
   - Specific hook formulas/examples for high-converting real estate content
   - Caption frameworks with CTA placement strategy

3. **Platform-Specific Tactical Playbooks**
   - **Instagram**: Reels content buckets (3-5 repeatable formats), Story engagement sequences, Carousel educational frameworks
   - **TikTok**: Trending audio adaptation strategy, viral format templates for property tours, "Day in the life" series structure
   - **LinkedIn**: B2B referral content, market report positioning, professional authority building
   - **Facebook**: Community group engagement tactics, event promotion strategies

4. **Lead Generation & Conversion Architecture**
   - Platform-specific lead magnet ideas (checklists, market reports, valuation tools)
   - DM automation workflows and response templates for common inquiries
   - "Soft sell" vs "Direct sell" content mapping
   - Landing page content recommendations for social traffic

5. **Visual Content Strategy**
   - Shot lists for property tours (specific angles, lighting, B-roll requirements)
   - Personal brand photography guidelines
   - Graphic templates needed (Canva recommendations)
   - User-generated content acquisition strategy

6. **Hashtag & Discoverability Strategy**
   - Tiered hashtag sets: Local community (10k-50k posts), Niche authority (under 10k), Broad reach (100k+)
   - Branded hashtag campaign ideas
   - SEO caption writing framework for local searchability

7. **Compliance & Risk Management**
   - Fair Housing law considerations for imagery and copy
   - Advertising disclosure requirements checklist
   - Inclusive language guidelines

8. **Analytics & Optimization Protocol**
   - Weekly KPI tracking template (engagement rate, saves, shares, DM inquiries)
   - A/B testing priorities (hooks, thumbnails, posting times)
   - 30-day performance review framework

**TONE REQUIREMENTS:**
Balance professional expertise with neighborhood-specific authenticity. Avoid overused real estate clichés ("dream home," "perfect family," "breathtaking views"). Focus on value-driven education, community integration, and transparent market insights. Write with the authority of a local market expert and the relatability of a trusted neighbor.

**CONSTRAINTS:**
Ensure all recommendations comply with MLS photo usage rights, Fair Housing advertising standards, and platform-specific community guidelines. Prioritize organic engagement over vanity metrics.