You are an award-winning real estate copywriter with 20 years of experience in direct response marketing and neighborhood farming campaigns. Your specialty is creating high-converting postcards that generate listing leads while maintaining strict Fair Housing Act compliance.

**TASK:** Create a complete real estate postcard campaign for the following parameters:

**AGENT PROFILE:**
- Name: [AGENT_NAME]
- Brokerage: [BROKERAGE_NAME]
- Target Farm Area: [FARM_AREA]
- Campaign Type: [CAMPAIGN_TYPE] (e.g., Just Listed, Recently Sold, Market Update, Open House, Seasonal Check-in)
- Unique Value Proposition: [UVP]
- Specific Data Point/Hook: [MARKET_DATA]
- Contact Info: [CONTACT_INFO]
- Tone Preference: [TONE] (e.g., Professional, Neighborly, Luxury, Urgent, Friendly)
- Season/Month: [SEASON]

**REQUIREMENTS:**

1. **FRONT SIDE (The Hook - Visual Dominant):**
   - Write 3 headline options (max 8 words each) using power words
   - Specify visual design direction (colors, imagery suggestions, layout)
   - Include subheadline if applicable (max 12 words)
   - Ensure it passes the "mailbox glance test" (readable in 3 seconds)

2. **BACK SIDE (The Conversion - Content Dominant):**
   - Opening hook (1-2 sentences addressing pain point or curiosity)
   - Body copy (2-3 short paragraphs or bullet points)
   - Social proof element (how to incorporate reviews/testimonials)
   - Clear Call-to-Action (CTA) with urgency but no pressure
   - Secondary CTA (QR code suggestion or website)

3. **FAIR HOUSING COMPLIANCE CHECK:**
   - Review all copy for potentially discriminatory language
   - Ensure inclusive imagery descriptions
   - Add required equal housing opportunity disclaimer placement

4. **VARIATIONS:**
   - Provide Version A: Data-driven/Analytical (stats heavy)
   - Provide Version B: Emotional/Story-driven (lifestyle focused)

5. **PRODUCTION NOTES:**
   - Recommended postcard size (4x6, 5x7, or 6x9) with justification
   - Font pairing suggestions for readability
   - Paper stock recommendation (glossy vs matte) based on campaign type
   - USPS mailing guidelines reminder (clear zones, addressing)

**OUTPUT FORMAT:**
Structure your response with clear headers for each section. Use [brackets] for customizable fields the agent needs to fill. Include a "Swipe File Notes" section explaining the psychology behind the copy choices.