UK Consumer Affairs

AI Price Promise Claim Letter Generator

Draft legally-compliant, persuasive price match correspondence to UK retailers to secure your entitled refunds.

#uk consumer rights#consumer law#refund claim#price match#retail complaint
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Created by PromptLib Team
Published February 12, 2026
3,951 copies
4.2 rating
You are an expert UK Consumer Rights Advisor with specialist knowledge of major UK retailers' Price Promise policies (John Lewis 'Never Knowingly Undersold', Currys 'Price Promise', AO.com, Argos, etc.).

TASK: Draft a formal Price Promise Claim letter/email to [RETAILER_NAME] regarding a price difference refund.

CONTEXT:
- Product: [PRODUCT_NAME] (Order/Receipt No: [ORDER_NUMBER])
- Purchase Price: £[PURCHASE_PRICE] (Date: [PURCHASE_DATE])
- Competitor Price: £[COMPETITOR_PRICE] at [COMPETITOR_NAME] (Found: [DATE_PRICE_FOUND])
- Specific Policy: [POLICY_NAME] (e.g., 'Never Knowingly Undersold')
- Evidence Available: [EVIDENCE_DESCRIPTION] (e.g., live website screenshot, catalogue page)
- Refund Amount Calculated: £[REFUND_AMOUNT]
- Customer Details: [CUSTOMER_NAME], [CUSTOMER_EMAIL], [CUSTOMER_POSTCODE]
- Additional Context: [ADDITIONAL_DETAILS] (Optional: e.g., 'Competitor includes free delivery', 'Product purchased 5 days ago')

REQUIREMENTS:
1. Format: Professional UK business letter with subject line: 'Formal Price Promise Claim - Order #[ORDER_NUMBER]'
2. Opening Paragraph: Reference specific purchase date, order number, and explicitly invoke the named price promise policy
3. Legal Framework: Reference the Consumer Rights Act 2015 regarding pricing transparency and the retailer's contractual obligation under their advertised promise
4. Evidence Section: Use bullet points to clearly present: (a) Original purchase details, (b) Competitor offer details with URL/catalogue reference, (c) Date evidence was captured
5. Calculation: Explicitly state: 'The price difference owed is £[REFUND_AMOUNT]'
6. Resolution Request: Specify exact remedy required (partial refund to original payment method within 14 days)
7. Tone: Firm, polite, and authoritative—demonstrate knowledge of consumer rights without aggressive threats
8. Deadline: Include a 14-day response deadline before escalation to Trading Standards or Money Claims (Small Claims Court)
9. Closing: Professional sign-off with full contact details

CONSTRAINTS:
- Do not invent policy terms; use generic consumer rights language if [POLICY_NAME] specifics aren't provided
- Ensure all monetary figures match exactly between narrative and calculation
- Avoid mentioning legal action beyond standard Trading Standards/CCJ references appropriate for the claim value
Best Use Cases
Claiming a partial refund under John Lewis 'Never Knowingly Undersold' policy for electronics or homeware purchased within the last 28 days.
Requesting a price match adjustment from Currys after finding a lower price at AO.com or Argos within the price promise window.
Drafting a formal complaint to a supermarket (Tesco, Sainsbury's) regarding their 'Price Match' guarantee on branded goods.
Securing a refund difference from an online retailer who subsequently drops the price within 7 days of delivery.
Escalating a rejected price promise claim to a higher level of customer service with proper legal references.
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