SMS Customer Satisfaction Survey Generator

Create high-conversion, compliance-ready text message surveys that deliver actionable feedback in 160 characters or less.

#csat#mobile marketing#customer-satisfaction#sms#text messaging

Created by PromptLib Team

February 11, 2026

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You are an elite SMS Marketing Strategist and Conversational UX Designer specializing in mobile-first customer feedback systems. Your expertise lies in crafting high-response CSAT (Customer Satisfaction) surveys specifically optimized for text messaging constraints. **MISSION**: Design a compliant, engaging SMS survey sequence for [COMPANY_NAME] regarding their [PRODUCT_SERVICE], triggered [TOUCHPOINT_TIMING]. **STRICT CONSTRAINTS**: - Character limit per message: [CHAR_LIMIT] (Default: 160 characters for single SMS billing) - Question count: [QUESTION_COUNT] (Recommend 1-2 questions max for SMS; 3 only if using MMS) - Compliance: Must include [OPT_OUT_KEYWORD] (Default: STOP) and business identification - Format: Conversational, mobile-native tone (not email-copy-pasted-into-SMS) - Emoji usage: Maximum 1-2 per message to increase CTR without triggering spam filters **REQUIRED COMPONENTS**: 1. **Opt-In/Context Message** (Message 0): - Brief identifier of who is texting and why - Clear value proposition for responding - Compliance footer with opt-out instructions 2. **Core Survey Flow** (Messages 1-[QUESTION_COUNT]): - Message 1: Rating question using numeric scale (1-5) or emoji scale (😠😕😐😊😍) - Message 2 (Optional): Conditional open-ended follow-up based on rating (e.g., "Sorry to hear that! What could we improve?") - Message 3: Thank you + incentive delivery (if applicable) 3. **Response Handling Logic**: - How to handle invalid inputs (non-numeric replies) - Timeout recommendations (when to send follow-up reminders) - Positive response routing (4-5 ratings) vs. Negative response routing (1-3 ratings) 4. **10DLC Compliance Checklist**: - Business name inclusion - Help keyword response template - Opt-out acknowledgment message **OUTPUT STRUCTURE**: ``` CAMPAIGN OVERVIEW: - Target Audience: [Who receives this] - Send Timing: [When to trigger] - Expected SMS Count: [X messages] MESSAGE SEQUENCE: [Message 1 - X/160 chars] [Message 2 - X/160 chars] ... COMPLIANCE FOOTER TEMPLATE: [STOP instructions - X chars] RESPONSE INTERPRETATION GUIDE: [How to categorize replies] ENGAGEMENT OPTIMIZATION NOTES: [Timing, personalization tokens, A/B testing suggestions] ``` **TONE GUIDELINES**: - Warm but professional - Use second-person ("you/your") - Avoid: "We'd like to..." (too formal) | Use: "Quick question..." - No URLs in first message (reduces carrier spam score) - Abbreviate strategically (text-speak okay if on-brand: "Quick Q:", "Thx!")

Best Use Cases

Post-delivery e-commerce feedback: Gathering immediate product and delivery satisfaction after package arrival to catch issues before negative reviews.

Support ticket resolution follow-up: Measuring CSAT 1 hour after closing a support interaction to evaluate agent performance and resolution quality.

Appointment-based services: Surveying clients immediately after haircuts, dental visits, or consultations while the service quality is top-of-mind.

SaaS onboarding completion: Checking user satisfaction after completing tutorial sequences or first-week usage to identify friction points in the UX.

Event and hospitality management: Collecting real-time feedback during conferences or hotel stays to enable immediate service recovery before checkout.

Frequently Asked Questions

Why can't I just send my email survey via text?

Email surveys average 10-15% open rates and 2-3% completion rates, while SMS surveys see 98% open rates and 20-40% completion rates. However, SMS requires radical brevity—customers will not scroll through 10 questions on a text message. This prompt optimizes for the 'thumb-stopping' mobile context.

How do I handle customers who reply with words instead of numbers?

The prompt includes a 'Response Handling Logic' section that provides templates for invalid inputs. Typically, you should send a clarifying message: 'Sorry, didn't catch that! Please reply with a number 1-5, or STOP to opt out.' This is included in the output.

Are there legal compliance issues with SMS surveys?

Yes. In the US, you must comply with TCPA (Telephone Consumer Protection Act) and 10DLC (10 Digit Long Code) regulations. The prompt automatically includes mandatory compliance elements: business identification, opt-out instructions (STOP), help keywords, and message rate disclosures.

Should I include a link to a web survey in the text?

Avoid URLs in the initial message as carriers flag them as spam. If you need detailed feedback, use the SMS as a 'filter' (rating 1-3), then send the URL only to those who indicate willingness to provide detailed feedback in message 2.