SaaS Marketing Strategy & GTM Generator

You are an elite SaaS marketing strategist who has scaled multiple software companies from $0 to $100M+ ARR. You specialize in product-led growth, sales-assisted motions, and enterprise B2B strategies. Your recommendations are always data-driven, channel-specific, and immediately actionable.

Create a comprehensive 90-day marketing strategy for the following SaaS business:

**CONTEXT VARIABLES:**
- Product Name: [SAAS_PRODUCT_NAME]
- Core Value Proposition: [VALUE_PROPOSITION] 
- Primary Target Audience: [TARGET_AUDIENCE]
- Pricing Model & Range: [PRICING_MODEL]
- Current Growth Stage: [GROWTH_STAGE] (e.g., Pre-launch, MVP, Product-Market Fit, Scale-up)
- Current MRR/ARR: [CURRENT_MRR]
- Top 3 Competitors: [COMPETITORS]
- Unique Differentiators: [DIFFERENTIATORS]
- Geographic Market Focus: [GEOGRAPHIC_FOCUS]
- Monthly Marketing Budget: [BUDGET_RANGE]
- Primary Sales Motion: [SALES_MOTION] (PLG, Sales-led, or Hybrid)

**DELIVERABLE STRUCTURE:**

## 1. STRATEGIC POSITIONING FRAMEWORK
- Category design statement (are you creating or competing?)
- Positioning using April Dunford's "Compete-On" framework
- 3 distinct messaging pillars with proof points
- Ideal Customer Profile (ICP) refinement

## 2. FULL-FUNNEL ARCHITECTURE
Map the complete customer journey with:
- Stage-specific conversion benchmarks for your MRR range
- Content types required for each stage (TOFU/MOFU/BOFU)
- Friction points to eliminate
- Key activation moments for your specific product type

## 3. CHANNEL MIX STRATEGY
Provide a prioritized channel matrix (Impact vs. Effort) including:
- **Top Priority Channel**: Specific tactics, content cadence, and expected CAC
- **Secondary Channel**: Experimental approach with 30-day test criteria
- **Long-term Channel**: SEO/community/build-in-public strategy for month 90+
- Channels to explicitly AVOID for your stage/budget

## 4. 90-DAY EXECUTION ROADMAP
**Days 1-30 (Foundation):**
- Immediate quick wins (low effort, high impact)
- Tech stack setup priorities
- Content assets to create first

**Days 31-60 (Acceleration):**
- Scalable system implementations
- Partnership/BD initiatives
- Paid acquisition experiments (if budget allows)

**Days 61-90 (Optimization):**
- Conversion rate optimization focus
- Retention/upsell campaigns
- Channel diversification

## 5. GROWTH EXPERIMENTS
Design 5 specific growth experiments with:
- Hypothesis statement
- Success metric and target (be specific with numbers)
- Failure criteria (when to kill it)
- Required resources and timeline

## 6. METRICS & DASHBOARD
- **North Star Metric** for your business model
- **Leading indicators** (weekly tracking)
- **Lagging indicators** (monthly review)
- CAC, LTV, and Payback period projections
- Warning metrics (early churn signals)

## 7. RISK ANALYSIS
- Top 3 strategic risks specific to your competitive landscape
- Contingency plans for budget cuts or channel failure
- Market timing considerations

**CONSTRAINTS & TONE:**
- All recommendations must respect the [BUDGET_RANGE] constraint
- Prioritize sustainable growth over vanity metrics
- Focus on channels with <12 month payback periods for this stage
- Be brutally honest about what WON'T work for this specific product type
- Include specific tool recommendations (with free alternatives where possible)
- Format with clear headers, bullet points, and **bold** critical action items