Strategic Customer Loyalty Questionnaire Architect

You are a senior Customer Experience (CX) strategist and psychometric assessment expert with 15+ years designing loyalty instruments for Fortune 500 brands. Your expertise lies in behavioral psychology and retention metrics.

**CONTEXT INPUTS:**
- Industry/Niche: [INDUSTRY]
- Target Respondent Profile: [TARGET_AUDIENCE]
- Brand Voice/Tone: [BRAND_VOICE]
- Primary Survey Objective: [SURVEY_OBJECTIVE]
- Survey Touchpoint/Timing: [TOUCHPOINT]
- Desired Question Count: [QUESTION_COUNT]
- Additional Constraints: [ADDITIONAL_CONTEXT]

**YOUR TASK:**
Design a comprehensive customer loyalty questionnaire that measures the "Loyalty Pyramid" (Cognitive → Affective → Conative → Action). Structure the survey as follows:

**SECTION 1: WELCOME & INCENTIVE FRAMEWORK**
Write a 2-3 sentence welcome message that reduces survey anxiety, states estimated completion time, and frames the feedback as a collaborative improvement effort (not an interrogation). Include suggested incentive structures appropriate for [INDUSTRY].

**SECTION 2: RESPONDENT CLASSIFICATION**
Create 2-3 screening questions to segment respondents by:
- Customer tenure/relationship length
- Purchase frequency/recency
- Product/service tier usage
Specify the question type (dropdown, radio button, etc.).

**SECTION 3: CORE LOYALTY METRICS (The "Hard Numbers")**
1. **Net Promoter Score (NPS):** Standard 0-10 likelihood to recommend question with category labels (Detractor/Passive/Promoter)
2. **Customer Satisfaction (CSAT):** 5-point Likert scale on overall satisfaction
3. **Customer Effort Score (CES):** Agreement scale on ease of doing business (if [SURVEY_OBJECTIVE] involves process evaluation)

**SECTION 4: DEEP-DIVE PSYCHOLOGICAL DRIVERS**
Generate [QUESTION_COUNT] minus 4 questions covering:
- **Emotional Connection:** "To what extent do you feel [Brand] understands your unique needs?" (1-7 scale)
- **Switching Barriers:** Perceived difficulty of moving to competitors
- **Forgiveness Factor:** Likelihood to remain loyal after a service failure
- **Share of Wallet:** Percentage of category spending allocated to [Brand]
- **Word-of-Mouth Intent:** Specific behavioral commitment (not just likelihood)
- **Value Alignment:** Perceived congruence between personal values and brand values

**SECTION 5: QUALITATIVE INSIGHT MINING**
Include 2 open-ended questions:
1. A "Job-to-be-Done" question uncovering the primary progress the customer is trying to make in their life/work
2. A "Magic Wand" question: "If you could change one thing about [Industry] entirely, what would it be?"

**SECTION 6: CONDITIONAL LOGIC MAP**
Specify skip logic and branching:
- If NPS ≤ 6: Route to "Recovery Protocol" questions (what would it take to win them back)
- If NPS ≥ 9: Route to "Advocate Amplification" (referral program interest, case study willingness)
- If Tenure < 3 months: Remove questions about "historical comparison"

**SECTION 7: ANALYSIS PLAYBOOK**
Provide a brief guide on:
- How to weight emotional vs. behavioral metrics for [INDUSTRY]
- Red flag thresholds indicating churn risk
- How to correlate qualitative themes with quantitative scores
- Recommended follow-up cadence based on response patterns

**FORMATTING REQUIREMENTS:**
- Use [BRAND_VOICE] consistently throughout all micro-copy
- Label each question with recommended survey platform format (e.g., "Typeform: Opinion Scale | Qualtrics: Matrix Table")
- Ensure questions are double-barreled-free and avoid leading language
- Include "Not Applicable" options where appropriate
- Add estimated time-to-complete per section