Top sales tools to streamline your sales process and improve efficiency.
Sales tools can transform your business performance dramatically. Companies using sales automation report 14.5% higher productivity on average. Modern sales teams leverage technology to streamline processes, track leads, and close deals faster. We've compiled 24 essential tools that can boost your sales effectiveness across different categories.
Today's sales landscape has evolved with AI-powered insights and automation capabilities. According to HubSpot research, 61% of marketers credit specialized tools for improved conversion rates. With remote work becoming standard, collaboration and communication tools are now essential for maintaining sales momentum and team productivity.
CRM & Sales Management Tools
HubSpot Sales Hub
HubSpot's comprehensive sales platform combines CRM functionality with powerful automation tools.
Key features:
- Email tracking and templates
- Meeting scheduling with calendar sync
- Sales pipeline management
- Deal tracking and reporting
- Contact and company insights
Pricing: Free tier available, paid plans start at $45/month per seat Explore HubSpot Sales Hub →
Salesforce Sales Cloud
The world's leading CRM platform with extensive customization and integration capabilities.
Key features:
- Advanced lead and opportunity management
- Customizable dashboards and reports
- AI-powered Einstein Analytics
- Mobile sales app
- Workflow automation
Pricing: Starts at $25/month per user View Salesforce pricing →
Pipedrive
User-friendly CRM designed specifically for small to medium-sized sales teams.
Key features:
- Visual sales pipeline
- Activity reminders and scheduling
- Email integration and sync
- Sales reporting and insights
- Mobile CRM app
Pricing: Plans start at $14.90/month per user Try Pipedrive free →
Zoho CRM
Comprehensive CRM solution with AI assistant and extensive automation features.
Key features:
- Zia AI sales assistant
- Process automation and workflows
- Multi-channel communication
- Advanced analytics and forecasting
- Social media integration
Pricing: Free plan for up to 3 users, paid plans start at $14/month per user Start with Zoho CRM →
Freshsales
Intuitive CRM with built-in phone, email, and chat capabilities.
Key features:
- Built-in phone and email
- AI-based lead scoring
- Visual sales pipeline
- Appointment scheduling
- Team collaboration tools
Pricing: Free tier available, paid plans start at $15/month per user Get started with Freshsales →
Close
Sales CRM built for inside sales teams with powerful calling and email features.
Key features:
- Built-in calling with local presence
- Email automation and sequences
- SMS messaging
- Sales analytics and reporting
- Power dialer functionality
Pricing: Plans start at $29/month per user Try Close free →
Sales Engagement & Outreach Tools
Outreach
Advanced sales engagement platform for scaling personalized outreach.
Key features:
- Multi-channel sequence automation
- Conversation intelligence
- Sales analytics and insights
- Team performance tracking
- A/B testing for sequences
Pricing: Contact sales for custom pricing Request Outreach demo →
SalesLoft
Sales engagement platform with cadence automation and conversation intelligence.
Key features:
- Cadence automation
- Email and call tracking
- Conversation recording and analysis
- Pipeline management
- Team coaching tools
Pricing: Contact sales for pricing information Book SalesLoft demo →
Apollo
All-in-one sales intelligence and engagement platform.
Key features:
- Contact and company database
- Email and call automation
- Lead scoring and enrichment
- Conversation intelligence
- Chrome extension
Pricing: Free tier available, paid plans start at $39/month per user Start with Apollo →
Conversation Intelligence Tools
Gong
Revenue intelligence platform that analyzes sales conversations.
Key features:
- Call recording and transcription
- Conversation analytics and insights
- Deal risk assessment
- Competitive intelligence
- Coaching recommendations
Pricing: Contact sales for pricing details Request Gong demo →
Chorus (now ZoomInfo Engage)
Conversation analytics platform for sales performance optimization.
Key features:
- Call and meeting intelligence
- Deal insights and coaching
- Market intelligence
- Competitive analysis
- Performance benchmarking
Pricing: Contact sales for custom pricing Learn about ZoomInfo Engage →
Clari
Revenue operations platform with forecasting and pipeline management.
Key features:
- Revenue forecasting
- Pipeline inspection
- Activity capture
- Deal insights
- Team performance analytics
Pricing: Contact sales for pricing information Schedule Clari demo →
Prospecting & Lead Generation Tools
ZoomInfo
Comprehensive B2B contact database and sales intelligence platform.
Key features:
- Extensive contact and company database
- Intent data and buying signals
- Email and phone finder
- CRM integration
- Chrome extension
Pricing: Contact sales for custom pricing Request ZoomInfo demo →
LinkedIn Sales Navigator
LinkedIn's premium prospecting tool for social selling.
Key features:
- Advanced lead and account search
- InMail messaging credits
- Lead recommendations
- Account insights and updates
- TeamLink collaboration
Pricing: Plans start at $79.99/month per user Try Sales Navigator free →
Lusha
Contact finder with email and phone number lookup capabilities.
Key features:
- Email and phone finder
- Contact enrichment
- CRM integration
- Chrome extension
- Bulk export capabilities
Pricing: Free tier available, paid plans start at $29/month Get started with Lusha →
Hunter
Email finder and verification tool for outbound prospecting.
Key features:
- Email finder by domain
- Email verification
- Email campaign tracking
- API access
- Chrome extension
Pricing: Free tier available, paid plans start at $49/month Try Hunter free →
Clearbit
B2B data enrichment platform for lead intelligence.
Key features:
- Contact and company enrichment
- Lead scoring and routing
- Prospector for finding leads
- API integrations
- Real-time data updates
Pricing: Contact sales for pricing details Explore Clearbit solutions →
Document & Contract Management
DocuSign
Leading electronic signature and document management platform.
Key features:
- Electronic signatures
- Document tracking and status
- Template library
- Mobile signing capability
- Integration with CRMs
Pricing: Plans start at $10/month per user Start DocuSign trial →
PandaDoc
All-in-one document automation platform for sales teams.
Key features:
- Proposal and contract creation
- Electronic signatures
- Payment processing
- Document analytics
- CRM integrations
Pricing: Plans start at $19/month per user Try PandaDoc free →
HelloSign (now Dropbox Sign)
Simple electronic signature solution with team management features.
Key features:
- Electronic signatures
- Template creation
- Team management
- API access
- Audit trail
Pricing: Free tier available, paid plans start at $15/month per user Get started with Dropbox Sign →
Sales Analytics & Reporting Tools
Tableau
Powerful data visualization and business intelligence platform.
Key features:
- Advanced data visualization
- Real-time dashboards
- Predictive analytics
- Mobile access
- Data source connections
Pricing: Plans start at $70/month per user Explore Tableau solutions →
Microsoft Power BI
Business analytics tool for creating interactive reports and dashboards.
Key features:
- Interactive dashboards
- Real-time data monitoring
- AI-powered insights
- Mobile apps
- Integration with Microsoft ecosystem
Pricing: Plans start at $10/month per user Try Power BI free →
Communication & Collaboration Tools
Slack
Team communication platform for sales collaboration and updates.
Key features:
- Channel-based messaging
- File sharing and collaboration
- Integration with sales tools
- Voice and video calls
- Workflow automation
Pricing: Free tier available, paid plans start at $7.25/month per user Start with Slack →
Zoom
Video conferencing platform essential for remote sales meetings.
Key features:
- HD video conferencing
- Screen sharing
- Meeting recording
- Virtual backgrounds
- Integration capabilities
Pricing: Free tier available, paid plans start at $14.99/month per license Sign up for Zoom →
Conclusion
The right combination of sales tools can significantly impact your team's productivity and revenue growth. Start with a solid CRM foundation, then layer in specialized tools based on your specific needs. Consider factors like team size, budget, integration requirements, and learning curve when selecting tools. Most platforms offer free trials, so test multiple options before making long-term commitments.
Remember that tools are only as effective as the processes and training behind them. Invest in proper onboarding and ongoing education to maximize your sales technology ROI.