20 Ways to Use AI in Email Marketing Campaign

AI, AI, AI (Artificial Intelligence) Gosh! We all know that AI is seemingly worldwide. When all businesses are moving and making a strong presence in the digital marketplace, how can they also miss using AI, especially for writing effective emails and content to reach their audience? Okay.. before jumping into the context, tell me how often you have used ChatGPT to generate ideas, outlines, copies, and more. I’m pretty sure AI would be your go-to tool in your daily work. Though many AI writing tools are in the market, only some tools are worth the investment, like LogicBalls, Jasper, Copy.ai, etc. Artificial intelligence (AI) has become important in the realm of the marketing sector, especially in email marketing and content marketing. Even Google has introduced AI to Gmail, and also there are many AI applications to make writing easier for users. Furthermore, to make say whaaaat?? Email marketing's customer base is likely to reach 4.6 billion by 2025, more than half of the world's population! With the average industry's open rate is 21.33% – According to MailChimp. In this article, I will take you through the 20 best ways to use AI in your email marketing campaign to grow your business, starting today in 2024. Without any further ado! Let’s begin..

What is AI in Email Marketing?

AI in email marketing is the fusion of technology and communication to enhance your email marketing campaign through personalization and automation. Similarly, AI email assistants can streamline your email workflow, helping you draft responses, personalize outreach, and manage communications more efficiently. We all know that AI tools can tailor your content with any keywords or query you ask for, and email marketing tools that ease your segmentation and automation process. In that case, LogicBalls AI helps you generate content with a customized brand tone and voice. The best part is that the tool supports 60+ languages with 20+ tones that help you resonate with your messages globally, adhering to your brand communication style and tone. Now, let’s move down to figure out the top 20 ways to leverage AI in your email marketing campaigns for better conversions.

20 Ways On How to Use AI in Email Marketing Campaigns

Now, learn the better, actionable, and more effective ways to leverage AI in your email marketing campaigns.

1. Create Personalized Emails for More Engagement

The word “campaign” gives you a clear idea that you are not sending one or two emails but bulk emails. In that case, personalized emails are crucial for engagement both (open rates and conversions). It is no wonder that 74% of people hate to receive impersonalized, irrelevant emails in their inboxes, according to Optinmonster. That is where the idea of AI (Artificial Intelligence) pops in, and many marketers have started to use AI in their email marketing campaigns to avoid sending batch and blast emails. Imagine when your audience opens your email and finds it with their name and a personalized email copy—crafted with Maverick AI, a company that specializes in creating personalized emails—they are much more likely to convert. For example, using AI-generated images in email marketing enables businesses to create engaging, personalized, and cost-effective visuals that drive higher open and click-through rates. Instead of relying on stock photos, marketers can use AI-generated images to produce unique, brand-aligned graphics tailored to different customer segments. This approach enhances content creation efficiency, supports A/B testing with multiple variations, and improves seasonal promotions, product mockups, and interactive elements like GIFs. By choosing to use AI-generated images, companies can save time, reduce costs, and boost conversions, making their email campaigns more impactful.

2. Attention-Grabbing Subject Lines

Once I heard about it, I used to add emojis to the email subject line to make it look personalized, interesting, and engaging. How many are in like me? And saw no boosting but rather a higher unsubscribing rate. Yes, later, as stated in TIDIO and the article I read, I learned that adding emojis to the subject line reduces the open rate to 6% and the unsubscribe rate to 40%. (This made me to roll my eyes). We know people judge a book by its cover, as do emails with its subject line. But how can AI help in this? Undoubtedly, an AI can generate multiple subject lines that resonate with your readers in one click. In that way, AI tools like LogicBalls can generate not only email copy but also multiple effective and engaging subject lines that help in open rate.

3. Leverage AI in Email Segmentation

In email marketing strategy, segmentation is vital in deliverability and conversion, which can also eventually improve your email marketing strategy overall for your business. With all businesses like yours holding a high volume of customer data, it is impossible to segment manually. Though you do, it can be time-consuming and prone to error. Thus, many marketers have opted for AI powered solutions to automate this heavy process. The AI platform helps you segment your email list based on your existing customers' information (interest, behavior, preference, age, location, gender, and more). According to Sender, segmented emails have a 46% higher open rate. So, a tool like BayEngage gives you an excellent solution for providing segmentation reports that every business must have.

4. Improvize your Email Campaigns by A/B Testing

Another critical aspect to be added to the bag for a successful email marketing campaign is A/B testing. It is the process of testing the various elements of your email campaign (subject line, content, etc.). This gives you a crystal clear view of which subject line and email copy work for that particular campaign. Remember: What worked for one campaign is not necessarily to work for another. In this process, AI (Artificial Intelligence) jumps in as a savior to automate the A/B testing and determine which combination works better for the best conversion result.

5. Assist you in Optimizing your Email and Time

Undoubtedly, AI works awe in optimizing the various aspects of the email campaign like email copy, subject line, etc. To be added, as a cherry on the cake, AI can analyze the trends in email marketing and incorporate them effectively into your upcoming email marketing campaigns. Furthermore, sending time plays an important role in open rate and conversions. In that way, AI tools help you optimize your email-sending time by analyzing your subscriber activity history.

6. Filtering out the Spam Email

Hmmm! Spammy, Spammy, Spammy emails.. We all will have emails in our spam folder, even today. That can be from different brands; even our favorite brands can be among them. As a marketer, when you run email marketing campaigns for your business, the prime focus will be email deliverability, open rate, click-through rate, and conversion. In that way, the AI tool will help you detect whether the emails are spam or not based on various parameters. This can reduce the number of spam emails and increase your email marketing campaign performance. To further ensure proper email authentication and improved email deliverability, it's helpful to combine these efforts with a DKIM checker, which also helps prevent phishing attempts and boosts campaign success.

7. Customize your Email Retargeting

One of the effective ways to improve your conversion rate is adding an email retargeting strategy to your marketing strategy. As stated in Snov.io, 59% of consumers have said that email has influenced their shopping decisions. You might think, how can AI help in email retargeting strategy? Email retargeting is nothing but targeting specific customers with highly relevant emails. Some customers might respond to the emails right off the bat, and some take a day or two to respond. For example, let’s take an abandoned cart email; in this email, AI comes in handy in optimizing the subject line, email copy, and sending time, which are more important to increasing sales conversion rate and value. Some email marketing tools with AI, like BayEngage, can help you predict insight and send targeted emails to the eCommerce industry.

8. Make your Email List Clean

We use various ways to collect customer databases, but have you ever cleaned the email list at regular intervals? Cleaning your email list is as important as collecting. We know it is a back-breaking process to analyze and clean email list one by one and organize it. To check that your email list is reliable and not flagged by an email service provider (ESP), an AI-powered email marketing tool comes in handy. The AI-powered solution helps clean the email database by removing the old and inactive email contacts and updating it with the new information.

9. Promote product Recommendation

We all know people don’t like receiving irrelevant and blasting emails, so do your random product recommendations. But cross-selling/upselling is one important factor to follow in your marketing strategy as a brand. What can be done? In that way, AI can help you to analyze your customer's online activity on tabs. And respond to them with highly personalized product recommendations via email that can turn into conversion.

10. Automate your Email campaigns

When planning drip or retargeting campaigns, analyzing the perfect time to deliver your email to the recipient's inbox is hard. We would have heard that “sending a message to the right person at the right time” matters for communication and conversion. That is where the AI tool jumps in again to finetune the email automation process more easily by personalizing the email campaign (subject line, email copy, etc). According to customer behavior and past incidents, such as product browsing, past purchases, abandoned carts, etc., an AI-incorporated email marketing automation tool helps you set and run campaigns that result in conversions.

11. Implement Smart Content Curation Based on User Behavior

Manual content curation for emails is time-consuming and often misses the mark. AI can analyze what content your subscribers have engaged with on your website, social media, and previous emails to curate highly relevant content for each segment. According to Campaign Monitor, segmented campaigns can lead to a 760% increase in revenue.

For example, if a subscriber consistently reads your blog posts about social media marketing but ignores email marketing content, AI can ensure future emails highlight your latest social media insights. Tools like Rasa.io and Persado can analyze engagement patterns and automatically generate newsletters with content most likely to resonate with each recipient, saving hours of manual work while improving relevance.

12. Use Predictive Send-Time Optimization

Sending emails at the optimal time dramatically impacts open rates, but this time varies for each subscriber. AI algorithms can analyze individual opening patterns to determine exactly when each subscriber is most likely to check their inbox.

For instance, Seventh Sense and Mailchimp's Send Time Optimization analyze historical email engagement data to identify when each subscriber is most active. Research from Omnisend shows that send-time optimization can increase open rates by up to 22.6% and click rates by 11%. Instead of blasting your entire list at once, AI ensures your message arrives when your subscriber is most receptive.

13. Implement AI-Powered Subject Line Analysis

Beyond just generating subject lines, AI can predict how effective they'll be before you send a single email. Tools like Phrasee and Subject Line Tester use natural language processing to analyze your subject lines against thousands of successful campaigns.

These tools consider factors like word choice, sentiment, urgency signals, and length to predict open rates. According to Litmus, 47% of email recipients open an email based solely on the subject line. By implementing AI-powered subject line analysis, you can increase open rates by 10-15% by identifying and fixing potential problems before sending.

14. Create Dynamic Email Content That Updates After Opening

Static emails quickly become outdated. AI-powered dynamic content blocks can update in real-time when the recipient opens the email, ensuring the information is always current. This is particularly valuable for:

Limited-time offers with accurate countdown timers
Current inventory levels or available appointment slots
Location-based weather forecasts or local event recommendations
Updated pricing based on real-time market conditions

Tools like Movable Ink and Zembula enable this functionality. According to Experian, real-time personalized emails deliver 6x higher transaction rates than standard emails. One retailer using dynamic content reported a 40% increase in conversion rate by showing current inventory levels in emails.

15. Use AI for Predictive Customer Lifetime Value Analysis

Not all subscribers are equally valuable to your business. AI can analyze purchase history, engagement patterns, and hundreds of other data points to predict which subscribers have the highest potential lifetime value.

For example, Custora and Windsor Circle use predictive modeling to identify high-value customers before they make multiple purchases. This allows you to allocate your email marketing resources more effectively by:

Sending premium offers to potential high-value customers
Creating specialized retention campaigns for at-risk high-value subscribers
Adjusting email frequency based on predicted value and engagement level

Companies using this approach have reported 3-5x ROI on marketing spend by focusing efforts on the right segments.

16. Implement NLP-Based Email Response Analysis

When subscribers reply to your marketing emails, those responses contain valuable feedback that often goes unanalyzed. AI-powered Natural Language Processing (NLP) tools can automatically categorize and analyze these responses to extract insights.

Tools like MonkeyLearn and Lexalytics can process email replies to identify:

Common questions that should be addressed in future campaigns
Product feedback that should be shared with your development team
Sales opportunities that require immediate follow-up
Service issues that need resolution

One B2B company implementing this approach discovered that 8% of reply emails contained sales opportunities worth pursuing, which had previously been overlooked.

17. Create AI-Driven Behavioral Trigger Campaigns

Basic triggered emails like abandoned cart notifications are common, but AI can identify much more subtle behavioral patterns that indicate buying intent or churn risk.

For example, AI systems from providers like Blueshift and Klaviyo can trigger emails based on complex behavioral sequences like:

A subscriber who viewed the same product category three times in two weeks but didn't purchase
A formerly active customer whose engagement has declined by 50% over the past month
A subscriber who only engages with content about a specific topic

According to Epsilon, triggered emails generate 70.5% higher open rates and 152% higher click-through rates than traditional bulk emails. One online retailer reported that AI-triggered behavioral emails accounted for just 5% of their email volume but generated 35% of their email revenue.

18. Use AI for Predictive Product Recommendations

Standard product recommendation engines recommend products based on past purchases or viewed items. AI-powered predictive recommendation engines go further by identifying products you're likely to need next, even if you've never viewed them before.

Tools like Dynamic Yield and Barilliance analyze thousands of customer journeys to identify patterns and predict future needs. For example, someone who purchases baby clothes for a newborn might receive emails featuring 6-month size clothing recommendations just before their baby would outgrow the newborn sizes.

According to McKinsey, 35% of Amazon's revenue comes from its recommendation engine. Email marketers using AI-driven product recommendations have seen up to 300% higher conversion rates compared to generic product highlights.

19. Implement AI-Powered Email Design Optimization

Email design significantly impacts conversion rates, but most A/B tests only compare two versions. AI can simultaneously test hundreds of design variations to determine the optimal layout, button placement, image-to-text ratio, and color scheme for different segments.

Platforms like Evolv and Adobe Target use machine learning to continuously test subtle design variations across your subscriber base. One travel company using AI design optimization reported a 21% increase in booking rates by identifying the optimal layout for different customer segments.

The AI considers how design elements perform across different devices, email clients, and subscriber demographics to create the ideal visual experience for each segment.

20. Use AI for Competitive Email Marketing Analysis

Manually tracking competitors' email strategies is extremely time-consuming. AI-powered competitive intelligence tools can automatically collect, categorize, and analyze competitor emails to identify trends and opportunities.

Services like Owletter and Competitor Monitor create subscriber accounts with your competitors and use AI to analyze:

Email sending frequency and timing patterns
Promotional strategies and discount amounts
Subject line trends and themes
Content focus and product emphasis

One retail company using AI-powered competitive analysis identified that competitors were neglecting a specific product category in their email marketing, creating an opportunity that generated a 27% revenue increase when they increased focus on this category in their own campaigns.

Ready to Leverage AI in Email Marketing Campaigns?

Well, we all know email goes hand-in-hand with every marketing and sales funnel strategy. As a marketer and business owner, it’s high time you invest in AI in email marketing for a better email conversion rate that improves your business return on investment. Get to read and implement the “2****0 ways how to use AI in email marketing campaigns” effectively in order to see better success in your email marketing campaigns.