The 20 best online form builder apps

Online forms are a surprisingly powerful tool for any business, whether you're trying to capture new leads, gather customer feedback, or simply grow your subscriber list. The good news is that building these essential digital bridges doesn't require a degree in coding. Modern form builders have made the process remarkably straightforward, often relying on simple drag-and-drop interfaces or even offering pre-built templates you can use with minimal adjustments.

With so many options available, however, pinpointing the right form builder for your specific needs can feel overwhelming. That's precisely why we’ve put 18 of the leading contenders through their paces. This list dives deep into the pros and cons of each, uncovering which tools excel at everything from creating simple contact forms to complex payment gateways and engaging surveys. You'll discover options that fit every budget, from completely free solutions to those starting around $12 a month, proving that powerful functionality doesn't always come with a hefty price tag. Get ready to find the perfect online form builder to streamline your data collection and boost your business operations.

Quick Comparison

1. HubSpot Forms

HubSpot Forms is a powerful tool integrated within the HubSpot CRM platform, designed to seamlessly capture leads and collect information directly from your website. Its primary value proposition lies in its deep integration with a comprehensive marketing and sales ecosystem, transforming simple form submissions into actionable customer data. This makes it particularly effective for businesses focused on inbound marketing strategies, where understanding and nurturing leads is paramount. Unlike standalone form builders, HubSpot Forms doesn't just collect data; it enriches it by connecting directly to contact records within the HubSpot CRM, enabling immediate segmentation, personalization, and follow-up.

Key Features:

• CRM Integration: Forms automatically feed directly into your HubSpot CRM, creating new contacts or updating existing ones. This eliminates manual data entry and ensures your lead information is always current.
• Smart Forms: These forms adapt their fields based on whether a visitor is known or unknown. Known contacts see pre-filled fields, reducing form abandonment, while new contacts are presented with the full form.
• Customization & Branding: While not as visually flexible as some dedicated builders, HubSpot Forms allows for significant customization to match your website's look and feel. You can adjust colors, fonts, and add your logo.
• Progressive Profiling: This advanced feature allows you to ask for more information from leads over time. Instead of overwhelming a new visitor with a long form, you can ask for a few key details initially and then present additional fields on subsequent form submissions.
• Conditional Logic: Build dynamic forms that show or hide fields based on previous answers, tailoring the experience for each user and gathering more relevant information.

Pros:

• Unmatched CRM Synergy: The seamless integration with HubSpot CRM is its biggest strength. This connection automates lead management workflows, saving significant time and improving data accuracy.
• Lead Nurturing Power: By automatically populating CRM records, forms become the starting point for sophisticated lead nurturing campaigns, automated emails, and sales outreach.
• Free CRM Entry Point: HubSpot offers a robust free CRM, and its forms are accessible within this free tier, making it an excellent starting point for small businesses or startups.

Cons:

• Limited Design Flexibility: Compared to specialized form builders, HubSpot Forms offers fewer advanced design options and templates. Achieving highly unique or complex visual layouts can be challenging.
• Platform Lock-in: While powerful, it's most beneficial when you're committed to the HubSpot ecosystem. Using it outside of HubSpot might not leverage its full potential, and migrating data can be an extra step.

Pricing:

HubSpot Forms are available as part of HubSpot’s free tools, which include the free CRM and basic marketing features. For more advanced features like Smart Forms and progressive profiling, you’ll need to upgrade to a paid HubSpot plan. Paid tiers start with Marketing Hub Starter at $18/month (billed annually), which includes more advanced form capabilities, automation, and CRM features. Higher tiers like Professional and Enterprise offer even more sophisticated form functionality and broader marketing automation tools.

Best For:

HubSpot Forms are ideal for businesses already using or planning to use the HubSpot CRM for their sales and marketing efforts. It's particularly well-suited for inbound marketing teams, lead generation specialists, and companies focused on building a comprehensive customer database. Small to medium-sized businesses that prioritize data centralization and automated lead nurturing will find immense value.

Bottom Line:

If you're invested in the HubSpot CRM, its integrated forms are an absolute no-brainer. They transform lead capture from a simple data entry task into the foundation of your entire inbound marketing strategy. While design customization might be less extensive than some alternatives, the power of direct CRM integration and automated lead nurturing makes HubSpot Forms a top contender for businesses serious about converting website visitors into qualified leads.

2. Jotform: Feature-Rich & Flexible

Jotform is a powerful online form builder designed for a wide range of uses, from simple contact forms to complex surveys and payment collection. Its primary strength lies in its extensive customization options and a vast library of templates, allowing users to create highly specific forms without needing to code. This flexibility makes it a strong contender for businesses and individuals looking for a versatile solution to gather information online.

Key Features:

• Drag-and-Drop Interface: Building forms is intuitive with a straightforward drag-and-drop editor. Users can easily add, remove, and rearrange fields to match their exact needs.
• Extensive Template Library: Jotform boasts thousands of pre-designed templates covering various categories like event registrations, order forms, job applications, and customer feedback. This significantly speeds up the form creation process.
• Conditional Logic: Users can implement advanced logic to show or hide form fields based on previous answers. This creates dynamic forms that only ask relevant questions, improving user experience and data quality.
• Integrations: It connects with numerous third-party applications, including payment gateways (like Square and PayPal), email marketing services (like Mailchimp), and cloud storage solutions (like Google Drive), streamlining workflows.
• Payment Collection: Jotform supports direct payment processing within forms, making it suitable for selling products, accepting donations, or collecting registration fees.

Pros:

• High Customization: The sheer number of customization options, including CSS injection and a wide array of field types, allows for forms that precisely match branding and functional requirements.
• Generous Free Plan: Jotform offers a robust free plan that includes many features, making it accessible for small businesses or those just starting. This plan allows for up to 5 forms and 100 submissions per month, which is quite substantial.
• Versatility: It's not just for basic forms; its advanced features support complex workflows, surveys, quizzes, and payment collection, catering to diverse needs.

Cons:

• Can Be Overwhelming: For users new to form builders, the sheer volume of features and customization options might present a learning curve.
• Slightly Slower Editor: Compared to some competitors, the form editor can occasionally feel a bit less responsive, especially with very complex forms.

Pricing:

Jotform offers several pricing tiers:

• Free: Up to 5 forms, 100 submissions/month, 10 payment submissions/month.
• Bronze: Starts at $29/month (billed annually) for 20 forms, 1,000 submissions/month, and 50 payment submissions/month.
• Silver: Starts at $59/month (billed annually) for 50 forms, 5,000 submissions/month, and 100 payment submissions/month.
• Gold: Starts at $99/month (billed annually) for 100 forms, 10,000 submissions/month, and 200 payment submissions/month.
• Enterprise: Custom pricing for larger organizations.

Best For:

Jotform is ideal for businesses or individuals who need highly customized forms, require payment processing directly within their forms, or want to build complex surveys and application forms. Its extensive template library and integration capabilities also make it a good choice for marketing teams looking to generate leads and collect customer data efficiently. The generous free plan makes it particularly attractive for startups and small businesses.

Bottom Line:

Jotform stands out for its unparalleled flexibility and feature set, offering a powerful tool for creating virtually any type of online form. While its extensive options might require a slight learning investment, the ability to craft highly specific, integrated, and functional forms makes it a top-tier choice for those who need more than just a basic data collection tool.

3. Typeform: Conversational Forms

Typeform revolutionizes form building with its unique, conversational interface that feels more like a chat than a traditional questionnaire. This approach significantly boosts engagement rates and makes data collection a more pleasant experience for respondents. It’s designed to replace clunky, multi-field forms with a series of one-question-at-a-time interactions, guiding users through the process smoothly. This method is particularly effective for capturing leads, conducting surveys, and gathering feedback where user completion rates are crucial.

Key Features:

• One-Question-at-a-Time Interface: This is Typeform's signature feature. Instead of a long, daunting form, users are presented with questions sequentially, mimicking a natural conversation. This reduces user fatigue and increases completion rates.
• Visually Appealing Templates: Typeform offers a wide array of aesthetically pleasing and highly customizable templates. These aren't just functional; they're designed to impress and align with brand aesthetics, making the data collection process visually engaging.
• Logic Jumps and Branching: Advanced logic capabilities allow you to create dynamic forms that adapt based on user responses. For example, if a user answers "no" to a question, subsequent related questions can be skipped, making the form more relevant and efficient.
• Integrations: Typeform integrates with numerous popular tools, including CRMs, email marketing platforms, and productivity apps like Slack, Google Sheets, and Zapier. This allows for seamless data flow and automation of workflows.
• Rich Media Support: You can easily incorporate images, videos, and GIFs into your forms, making them more interactive and less text-heavy.

Pros:

• High Completion Rates: The conversational design is proven to keep users engaged, leading to significantly higher submission rates compared to traditional forms.
• Excellent User Experience: Respondents find Typeform enjoyable and easy to use, which reflects positively on the brand collecting the information.
• Strong Customization: Beyond basic fields, users can extensively customize the look and feel of their forms to match their brand, including fonts, colors, and layouts.
• Versatile Use Cases: It excels not only in lead generation and surveys but also in applications like quizzes, assessments, and registrations.

Cons:

• Higher Cost: Typeform is generally more expensive than many other form builders, especially for its advanced features. The free plan is quite limited.
• Less Ideal for Complex Data Entry: While great for engagement, it might not be the most efficient tool for forms requiring users to input large amounts of structured data or fill out many fields at once.

Pricing:

Typeform offers a tiered pricing structure. The Free plan is limited to 10 responses per month and 1 form. Paid plans typically start around $25/month (billed annually) for the Basic plan, offering more responses, forms, and features like logic jumps and basic integrations. Higher tiers like the Pro plan ($50/month annually) unlock more advanced features, increased response limits, and premium integrations.

Best For:

Typeform is ideal for businesses and individuals who prioritize user experience and engagement. It's perfect for marketing teams looking to capture leads with a friendly approach, researchers conducting surveys where completion rates are paramount, and companies wanting to gather customer feedback in an interactive way. Its visual appeal also makes it a strong choice for brands that want their data collection tools to reflect a modern, professional image.

Bottom Line:

Typeform stands out for its innovative conversational format, which dramatically improves user engagement and form completion rates. While it comes at a higher price point and might not be the best fit for highly complex data entry, its superior user experience and design make it an excellent choice for lead generation, surveys, and feedback collection where you want respondents to actually enjoy the process.

4. Google Forms

Google Forms is a completely free online tool for creating surveys, quizzes, and simple data collection forms. It's integrated into the Google Workspace ecosystem, meaning users can easily create forms, collect responses, and analyze results directly within Google Sheets. Its primary value lies in its accessibility and ease of use for basic to intermediate form-building needs, making it a go-to option for individuals and small teams.

Key Features:

• Intuitive Drag-and-Drop Builder: Users can quickly add various question types, including multiple-choice, short answer, checkboxes, dropdowns, and linear scales. It also supports file uploads and date/time selections.
• Template Gallery: Offers a selection of pre-designed templates for event invitations, feedback forms, contact information collection, and more, allowing for rapid deployment.
• Real-time Response Collection: Responses are automatically collected and aggregated. Users can view a summary of responses with charts or inspect individual submissions.
• Google Sheets Integration: A standout feature is the ability to link forms directly to a Google Sheet. This automatically populates spreadsheet rows with each new form submission, simplifying data analysis and management.
• Customization Options: While not as extensive as some paid builders, Google Forms allows for basic theme customization, including changing colors, fonts, and adding header images to match branding.
• Collaboration: Forms can be shared with collaborators for editing, similar to other Google Workspace documents.

Pros:

• Completely Free: This is its most significant advantage. There are no hidden costs or feature limitations based on pricing tiers, making it incredibly budget-friendly.
• Extreme Ease of Use: Even novice users can create functional forms within minutes, thanks to its straightforward interface and familiar Google design.
• Seamless Google Ecosystem Integration: Effortlessly connects with Google Sheets for data analysis and other Google Drive services.
• No Sign-up Required for Respondents: People filling out the form don't need a Google account, increasing accessibility for respondents.

Cons:

• Limited Advanced Features: Lacks advanced logic branching, complex conditional questions, advanced design customization, and sophisticated branding options found in premium form builders.
• Basic Design Aesthetics: Forms can look generic without significant effort, and advanced styling is not possible.
• No Direct Payment Integration: Cannot directly process payments through the form itself, requiring integration with third-party tools for e-commerce use cases.

Pricing:

Google Forms is entirely free to use for all users with a Google account. There are no different plans or tiers.

Best For:

Google Forms is ideal for individuals, educators, small businesses, and non-profits needing to gather information without a large budget. It excels at collecting feedback, running simple surveys, organizing event RSVPs, collecting contact details, and creating basic quizzes for educational purposes. Its simplicity makes it perfect for quick polls or internal data gathering where advanced features aren't a necessity.

Bottom Line:

Google Forms is a powerful, free solution for straightforward data collection and survey needs. Its integration with Google Sheets is a major win for data management, and its user-friendliness makes it accessible to everyone. While it won't replace dedicated, feature-rich form builders for complex workflows or e-commerce, it's an indispensable tool for anyone needing a reliable, cost-free way to collect information online.

5. Paperform

Paperform positions itself as an intuitive, all-in-one online form builder designed for creating beautiful, high-converting forms without needing to code. Its core value proposition lies in its ease of use combined with powerful customization options, allowing users to craft everything from simple contact forms to complex order pages and surveys. The platform emphasizes a visually driven experience, making it accessible even for those with minimal technical expertise.

Key Features:

• Drag-and-Drop Editor: Offers a straightforward interface for adding and arranging form fields, text, images, and other elements. This visual approach simplifies the design process, enabling quick adjustments to layout and appearance.
• Customizable Templates: Provides a library of pre-designed templates that users can adapt to their specific needs. These templates cover various use cases, from event registrations to feedback forms, serving as a solid starting point.
• Payment Integrations: Seamlessly integrates with popular payment gateways like Stripe and PayPal, allowing for direct collection of payments within the form. This feature is crucial for businesses selling products or services directly through their forms.
• Conditional Logic: Enables dynamic form behavior by showing or hiding fields based on previous answers. This advanced feature personalizes the user experience and collects only relevant information, improving efficiency and data accuracy.
• Integrations: Connects with a wide range of third-party tools, including CRM systems, email marketing platforms, and cloud storage services, to streamline workflows and automate data management.

Pros:

• User-Friendly Interface: Paperform's drag-and-drop editor is exceptionally intuitive, making it easy for beginners to create professional-looking forms quickly. The visual builder removes the need for any coding knowledge.
• Strong Customization: Beyond basic field additions, Paperform allows for significant design control, enabling users to match forms precisely to their brand's aesthetic, which is a significant advantage for branding consistency.
• Built-in Payment Processing: The direct integration with payment processors is a standout feature, simplifying the process for e-commerce and service-based businesses that need to handle transactions through their forms.

Cons:

• Limited Free Plan: The free tier is quite restrictive, offering only a limited number of forms and entries, which may not be sufficient for growing businesses.
• Steeper Learning Curve for Advanced Features: While basic form creation is simple, mastering advanced features like complex conditional logic or intricate integrations can require a bit more time and effort.

Pricing:

Paperform offers several paid plans. The "Essentials" plan starts at $20 per month (billed annually) and includes unlimited forms, 1,000 entries per month, and basic features. Higher-tier plans offer more advanced features, increased entry limits, and priority support. A free trial is available to test the platform.

Best For:

Paperform is ideal for small to medium-sized businesses, freelancers, and entrepreneurs who need a visually appealing and highly customizable form builder that can also handle payments. It's particularly well-suited for creating order forms, event registration pages, and application forms where branding and a seamless user experience are paramount. Businesses looking to sell directly via forms will find its payment integration capabilities very valuable.

Bottom Line:

Paperform distinguishes itself with its blend of ease of use and powerful customization, especially its integrated payment solutions. While its free offering is limited, the paid plans provide robust features for businesses prioritizing form aesthetics and functionality. It’s a strong contender for anyone needing to create visually appealing, functional, and transactional forms without diving into code.

6. Fillout Form Builder

Fillout positions itself as a versatile online form builder designed to simplify data collection for various business needs. Its primary value proposition lies in its user-friendly interface and robust integration capabilities, aiming to streamline workflows for lead generation, customer feedback, and survey deployment without requiring technical expertise. The platform emphasizes creating professional-looking forms quickly, making it accessible for businesses of all sizes looking to enhance their digital presence and operational efficiency.

Key Features:

• Intuitive Drag-and-Drop Editor: Fillout offers a straightforward drag-and-drop interface, allowing users to easily add, arrange, and customize form fields. This visual approach makes building complex forms, from simple contact forms to detailed application questionnaires, manageable for individuals without coding knowledge.
• Extensive Template Library: The platform provides a wide array of pre-designed templates for common use cases like lead capture, event registration, and feedback collection. These templates serve as excellent starting points, enabling users to deploy functional forms in minutes.
• Powerful Integrations: Fillout boasts significant integration capabilities with popular business tools. This allows for seamless data flow between your forms and your existing CRM, email marketing services, or project management software, automating tasks and centralizing information.
• Conditional Logic: Users can implement conditional logic to create dynamic forms that adapt based on respondent answers. This feature enhances user experience by showing or hiding relevant questions, leading to more targeted data collection and improved completion rates.
• Custom Branding: The ability to customize forms with your brand's logo, colors, and fonts helps maintain brand consistency across all your online touchpoints. This professionalizes your forms and builds trust with your audience.

Pros:

• Ease of Use: Its intuitive design makes it exceptionally easy to create and customize forms, even for beginners.
• Strong Integration Ecosystem: Connects with a broad range of popular third-party applications, significantly boosting workflow automation.
• Customization Options: Offers good flexibility in design and branding to match specific business needs.
• Cost-Effective: Provides a competitive pricing structure, making it an accessible option for businesses on a budget.

Cons:

• Limited Advanced Survey Features: While capable for general forms and basic surveys, it might lack the depth of specialized survey tools for highly complex research.
• Learning Curve for Advanced Features: While basic form building is simple, mastering advanced features like complex conditional logic might require some time.

Pricing:

Fillout offers a tiered pricing model to accommodate different user needs. While specific pricing details can vary, their plans typically start with a free tier for basic usage. Paid plans often range from around $12/month upwards, offering increased features, higher response limits, more integrations, and advanced customization options as you scale. Detailed breakdowns of features per plan are available on their website.

Best For:

Fillout is an excellent choice for small to medium-sized businesses, startups, and freelancers who need a reliable and easy-to-use form builder for lead generation, contact forms, simple surveys, and sign-up sheets. Its strong integration capabilities make it particularly appealing for users who want to connect their form data directly into their existing marketing and sales stacks without complex setup.

Bottom Line:

Fillout stands out as a user-friendly and highly integrated form builder that balances simplicity with powerful functionality. It’s a solid contender for businesses seeking to efficiently capture data and automate workflows. If you prioritize ease of use and seamless integration with other business tools, Fillout is a compelling option that offers significant value.

7. Gravity Forms

Gravity Forms is a powerful and flexible form builder, particularly favored by those who need advanced functionality and extensive customization options. It’s a premium-only solution, meaning there's no free tier, but this allows for a robust feature set catering to businesses and developers looking for more than basic contact forms. Its primary strength lies in its deep integration capabilities and its developer-friendly nature, making it suitable for complex workflows and custom applications within a WordPress environment.

Key Features:

• Conditional Logic: This allows you to dynamically show or hide form fields, sections, pages, or even the submit button based on user selections. For instance, if a user selects "Other" for a specific question, a text field can appear asking them to specify.
• Multi-Page Forms: Break down long forms into more manageable steps, improving user experience and completion rates. Progress indicators can also be added to show users how far along they are.
• Add-Ons and Integrations: Gravity Forms boasts a vast library of official and third-party add-ons that extend its functionality significantly. These include integrations with popular email marketing services (like Mailchimp, ActiveCampaign), CRM systems (like HubSpot, Salesforce), payment gateways (Stripe, PayPal), and project management tools.
• Customizable Notifications: Set up automated email notifications to administrators and users upon form submission, with content dynamically populated from the submitted data.
• File Uploads: Securely collect files from your users directly through the form.
• Save and Continue Later: Users can start filling out a form and return to complete it at a later time, which is excellent for lengthy applications or surveys.

Pros:

• Exceptional Flexibility: Its extensive features and add-on ecosystem provide unparalleled control over form design and functionality.
• Developer-Friendly: For those comfortable with code, Gravity Forms offers deep hooks and filters for extensive customization.
• Robust Integrations: Connects seamlessly with a wide array of marketing, sales, and productivity tools, streamlining workflows.
• Reliable Performance: Known for its stability and ability to handle complex forms and high submission volumes.

Cons:

• No Free Plan: The absence of a free tier can be a barrier for individuals or small businesses just starting out.
• Steeper Learning Curve: Due to its advanced capabilities, it can be more complex to set up and manage compared to simpler form builders.
• WordPress Specific: Primarily designed as a WordPress plugin, limiting its use for those not operating on that platform.

Pricing:

Gravity Forms operates on a tiered subscription model, all of which are paid annually and require a WordPress website.

• Basic: Starts at $59 per year, offering unlimited forms, entries, and conditional logic, with basic add-ons and support. Limited to one site.
• Pro: Starts at $109 per year, adding multi-page forms, conditional notifications, and additional add-ons. Limited to three sites.
• Elite: Starts at $259 per year, including all features, all add-ons, and priority support. Limited to unlimited sites.

Best For:

This form builder is ideal for businesses, developers, and agencies that require highly customized forms integrated into their WordPress websites. It excels in lead generation requiring complex logic, advanced customer feedback surveys, payment processing for custom orders, and building custom application forms where data needs to flow into other systems. If you're already using WordPress and need a form solution that can grow with your business, Gravity Forms is a strong contender.

Bottom Line:

Gravity Forms is a premium, feature-rich form builder for WordPress users who demand advanced functionality, extensive customization, and seamless integration with other services. While its cost and learning curve are higher than many competitors, its power and flexibility make it an indispensable tool for complex data collection and workflow automation. If your needs go beyond simple contact forms and you're invested in the WordPress ecosystem, Gravity Forms offers a robust and reliable solution.

8. WPForms Powerhouse

WPForms is a highly intuitive and user-friendly WordPress form builder plugin designed to simplify the creation of various types of online forms without requiring any coding knowledge. Its primary appeal lies in its ease of use, extensive customization options, and seamless integration within the WordPress ecosystem, making it a go-to solution for beginners and experienced users alike who need to collect information efficiently. The drag-and-drop interface ensures that building anything from simple contact forms to complex order forms is a straightforward process.

Key Features:

• Drag-and-Drop Form Builder: WPForms boasts a visual, drag-and-drop interface that allows users to add, remove, and rearrange form fields with ease. This WYSIWYG (What You See Is What You Get) editor makes form creation accessible to everyone.
• Pre-built Form Templates: A significant advantage is the vast library of over 300 professionally designed templates. These cover a wide range of use cases, including contact forms, order forms, donation forms, event registration, and surveys, significantly speeding up the creation process.
• Conditional Logic: This powerful feature enables forms to dynamically change based on user selections. For instance, you can show or hide specific questions or fields depending on previous answers, creating a more personalized and efficient user experience.
• Integrations: WPForms offers robust integrations with popular marketing and payment platforms. This includes email marketing services like Mailchimp and Constant Contact, as well as payment gateways such as Stripe and PayPal, allowing for seamless data collection and transaction processing.
• Spam Protection: Built-in features like CAPTCHA (reCAPTCHA and hCaptcha) and honeypot technology help prevent spam submissions, ensuring the integrity of the data collected.

Pros:

• Extremely User-Friendly: Its intuitive interface is arguably its strongest selling point, making it incredibly easy for anyone to build professional-looking forms quickly.
• Extensive Template Library: The sheer number of pre-built templates drastically reduces the time and effort needed to create forms for diverse purposes.
• WordPress Native: As a WordPress plugin, it integrates seamlessly with any WordPress site, offering a smooth user experience for WordPress users.
• Powerful Add-ons: The availability of add-ons for advanced features like surveys, polls, user registration, and more enhances its versatility.

Cons:

• Advanced Features Require Higher Tiers: While the free version is functional, many of the most powerful features, such as conditional logic and advanced integrations, are locked behind paid plans.
• Can Become Pricey: For businesses needing the full suite of features, the subscription costs can add up, especially for the higher-tier plans.

Pricing:

WPForms offers a tiered pricing structure:

• Basic: Starts at $39.50/year, includes essential features and 100+ templates.
• Plus: Starts at $99.50/year, adds more integrations and form templates.
• Pro: Starts at $199.50/year, includes conditional logic, payment integrations, and advanced add-ons.
• Elite: Starts at $299.50/year, offers priority support, advanced reporting, and higher limits.

A free version is also available with limited features.

Best For:

WPForms is an excellent choice for small to medium-sized businesses, bloggers, and WordPress users who prioritize ease of use and speed in form creation. Its extensive template library and user-friendly interface make it ideal for those who need to build contact forms, lead generation forms, order forms, or simple surveys quickly and without technical hassle. Users who are already invested in the WordPress ecosystem will find its integration particularly beneficial.

Bottom Line:

WPForms stands out as a top-tier form builder for WordPress users due to its unparalleled ease of use and a vast array of pre-built templates. While its most advanced functionalities require a paid subscription, the platform offers significant value for those seeking to create professional forms efficiently. It's a solid recommendation for anyone looking for a powerful yet simple solution to manage data collection on their WordPress website.

9. Zoho Forms

Zoho Forms is a versatile online form builder that integrates seamlessly with the extensive Zoho suite of business applications. Its core strength lies in its ability to create various types of forms, from simple contact forms to complex order forms and surveys, all without requiring any coding knowledge. The drag-and-drop interface makes form creation intuitive, while the broad range of customization options allows users to tailor forms to their specific branding and functional needs. This tool is particularly appealing for businesses already invested in the Zoho ecosystem, offering powerful automation possibilities and data management capabilities.

Key Features:

• Intuitive Drag-and-Drop Builder: Easily add and arrange form fields, including text boxes, dropdowns, checkboxes, radio buttons, and file uploads, with a simple point-and-click mechanism.
• Extensive Template Library: Access a collection of pre-built templates for common use cases like event registration, job applications, and customer feedback, which can be customized further.
• Conditional Logic: Implement smart forms that adapt based on user input. For instance, show or hide specific fields, change the order of questions, or trigger different actions based on previous answers.
• Third-Party Integrations: Connect forms with other business tools, including CRM systems, email marketing platforms, and payment gateways. Its native integration with Zoho CRM is a significant advantage for lead capture and management.
• Mobile Responsiveness: Ensure forms display correctly and function smoothly across all devices, from desktops to smartphones and tablets, crucial for a positive user experience.
• Data Validation and Security: Implement field validation rules to ensure data accuracy and utilize secure data transmission to protect sensitive information.

Pros:

• Deep Zoho Ecosystem Integration: For businesses using Zoho CRM, Zoho Desk, or other Zoho products, Forms offers unparalleled synergy, enabling automated workflows and centralized data management.
• Cost-Effective for Advanced Features: Provides a robust set of features, including conditional logic and integrations, at competitive price points, especially within its higher-tier plans.
• User-Friendly Interface: The drag-and-drop builder is straightforward, making it accessible for users with varying technical skills.
• Powerful Automation Capabilities: Beyond basic form submissions, Zoho Forms can trigger complex workflows within the Zoho suite, streamlining business processes.

Cons:

• Learning Curve for Advanced Features: While basic form building is easy, mastering advanced features like complex conditional logic and workflow automation might require some learning.
• Less Visually Striking Templates: Compared to some competitors, the out-of-the-box templates might appear less modern or visually appealing without significant customization.

Pricing:

Zoho Forms offers a free plan with basic features and limited form entries, suitable for very small or personal use. Paid plans start at an affordable $10/month (billed annually) for the Standard plan, which increases form entries, storage, and adds features like conditional logic and basic integrations. The Professional plan, at $25/month (billed annually), further expands these limits and unlocks more advanced features and integrations. Enterprise-level plans are also available for larger organizations with extensive needs.

Best For:

Zoho Forms is an excellent choice for small to medium-sized businesses, particularly those already using or considering the Zoho suite of products. It's ideal for lead generation, customer feedback collection, event registrations, and simple order processing. Its strong integration capabilities make it a powerful tool for sales, marketing, and customer support teams looking to automate data capture and streamline workflows.

Bottom Line:

Zoho Forms stands out as a feature-rich and budget-friendly form builder, especially for users within the Zoho ecosystem. It balances ease of use with sophisticated functionality, offering powerful tools for data collection, automation, and integration. If you need a reliable form builder that can grow with your business and connect with your existing tools, Zoho Forms is a compelling option.

10. Cognito Forms

Cognito Forms is a robust online form builder designed to handle complex data collection needs beyond simple contact forms. Its strength lies in its advanced features, particularly its conditional logic capabilities, which allow for dynamic form experiences tailored to user input. This makes it suitable for businesses that require sophisticated data gathering for surveys, order forms, or internal processes where the questions or options presented need to adapt based on previous answers. The platform emphasizes ease of use for its advanced features, aiming to empower users without requiring coding knowledge.

Key Features:

• Advanced Conditional Logic: Cognito Forms excels in creating forms that change based on user responses. You can hide or show specific fields, sections, or even entire pages, and dynamically alter calculations or pricing based on selections. For example, a quote form could automatically adjust the price of a service based on the selected features and quantity.
• Calculations and Pricing: The platform integrates powerful calculation abilities directly into forms. This is incredibly useful for order forms, quote generators, or any scenario where a final value needs to be computed based on user input. You can set up complex formulas to sum up selections, apply discounts, or calculate shipping costs.
• Entry Management: Cognito Forms provides a centralized dashboard to manage all submitted entries. You can view, edit, duplicate, and delete entries. Furthermore, it allows for the creation of custom views and the ability to assign entries to specific users, facilitating workflow management.
• Integrations: It connects with popular services like Zapier, allowing for custom workflows with other applications. This extends its functionality for tasks such as adding leads to a CRM or sending notifications to Slack.
• Customizable Templates: While it offers advanced customization, Cognito Forms also provides a library of pre-built templates to get users started quickly.

Pros:

• Powerful Conditional Logic: Its ability to create highly dynamic and interactive forms is a significant advantage over simpler form builders. This leads to a better user experience and more accurate data collection.
• Robust Calculation Engine: The built-in calculation features are comprehensive, making it ideal for sales, quoting, and e-commerce applications where real-time pricing is essential.
• Excellent Entry Management: The backend system for managing submissions is well-organized and offers features like custom views and assignment, streamlining post-submission workflows.

Cons:

• Steeper Learning Curve: While it aims for user-friendliness, the sheer depth of its features, especially conditional logic and calculations, can be overwhelming for absolute beginners compared to more basic tools.
• Limited Free Plan: The free tier is quite restricted, primarily serving as an introductory point rather than a fully functional solution for businesses with significant form needs.

Pricing:

Cognito Forms offers several pricing tiers:

• Free: Limited to 5 forms, 100 entries per month, and basic features.
• Inquiry: Starts at $15/month (billed annually for $180) and includes 20 forms, 500 entries per month, and advanced features like calculations and conditional logic.
• Basic: Priced at $30/month (billed annually for $360), offering 50 forms, 2,000 entries per month, and more integrations.
• Pro: At $60/month (billed annually for $720), this plan provides 100 forms, 10,000 entries per month, and all features.
• Enterprise: Custom pricing for businesses with extensive needs.

Best For:

This tool is particularly well-suited for small to medium-sized businesses that require more than just basic data capture. It’s an excellent choice for creating detailed order forms, complex quote generators, client onboarding questionnaires, and sophisticated surveys that need to adapt to user input. Businesses that rely on precise calculations within their forms, such as those in sales or service industries, will find its features invaluable.

Bottom Line:

Cognito Forms stands out as a powerful solution for users who need sophisticated conditional logic and calculation capabilities within their online forms. While it might present a slight learning curve for complete novices, its advanced feature set, robust entry management, and flexible pricing make it a top contender for businesses looking to build dynamic, intelligent forms that go beyond simple data collection. If your needs involve complex workflows, automated calculations, or highly personalized user experiences through forms, Cognito Forms is a worthy investment.

11. Formstack

Formstack is a robust online form builder designed for businesses that need to collect data efficiently and securely. It stands out by offering a comprehensive suite of tools that go beyond simple form creation, incorporating workflow automation and document generation capabilities. This makes it a powerful solution for organizations looking to streamline various business processes, from lead generation and customer onboarding to internal approvals and data management. Its emphasis on integration and advanced features positions it as a more enterprise-focused option compared to simpler form builders.

Key Features:

• Advanced Form Building: Offers a drag-and-drop interface for creating complex forms with conditional logic, multi-page layouts, and custom styling. You can build anything from simple contact forms to intricate application forms.
• Workflow Automation: Enables users to automate multi-step business processes. This includes routing submissions, sending notifications, assigning tasks, and integrating with other systems to trigger actions based on form data.
• Document Generation: Automatically converts form submissions into professional documents such as proposals, invoices, contracts, and reports. This feature saves significant time on manual document creation.
• Integrations: Connects seamlessly with a wide array of popular business applications, including CRM systems (like Salesforce), payment gateways (like PayPal), email marketing tools, and cloud storage services, allowing for a unified data ecosystem.
• Security and Compliance: Prioritizes data security and compliance with regulations like HIPAA and GDPR, making it suitable for industries with strict data handling requirements.

Pros:

• Powerful Automation: Its workflow and document generation capabilities are a significant advantage for businesses looking to automate repetitive tasks and improve operational efficiency.
• Integration Ecosystem: Extensive integration options mean Formstack can fit into almost any existing tech stack, enhancing its utility and data flow.
• Security Focus: Strong security features and compliance certifications provide peace of mind for businesses handling sensitive information.
• Versatility: Capable of handling a wide range of use cases, from basic data collection to complex approval processes and document creation.

Cons:

• Steeper Learning Curve: The advanced features and automation capabilities can make it more complex to learn and set up compared to more basic form builders.
• Higher Price Point: Generally more expensive than entry-level form builders, which might be a barrier for very small businesses or individuals with limited budgets.

Pricing:

Formstack offers several pricing tiers, typically starting around $59 per month for basic plans, with higher-tier plans that include more advanced features, submissions, and integrations. Enterprise-level custom pricing is also available for organizations with specific needs. Detailed pricing is best found directly on their website, as plans often scale based on the number of forms, submissions, and advanced features required.

Best For:

Formstack is ideal for small to large businesses, and particularly for teams or departments that need to automate data collection, streamline internal processes, and generate documents directly from form submissions. It's a strong choice for sales teams needing to generate quotes, HR departments managing onboarding, or any organization requiring secure data collection and HIPAA compliance.

Bottom Line:

Formstack distinguishes itself by offering more than just form building; it provides a platform for automating workflows and generating documents. While it may come with a higher price tag and a slightly steeper learning curve, its powerful automation, extensive integrations, and security features make it an excellent investment for businesses aiming to optimize their data collection and operational processes. It's a tool that truly empowers efficiency for data-driven organizations.

12. Ninja Forms

Ninja Forms stands out as a flexible and powerful form builder, particularly favored by users who need extensive customization options without diving into code. It's built on a freemium model, offering a solid foundation with its free version and unlocking advanced capabilities through paid add-ons. This approach allows users to tailor the tool precisely to their needs, making it suitable for a wide range of applications from simple contact forms to complex conditional logic-driven surveys. Its strength lies in its extensibility, empowering users to build highly specific and functional forms.

Key Features:

• Drag-and-Drop Interface: Building forms is intuitive with a user-friendly drag-and-drop editor, making it accessible even for those without technical expertise.
• Conditional Logic: This feature allows you to create dynamic forms that adapt based on user input. For instance, you can show or hide fields, change actions, or trigger emails based on previous answers, leading to a more personalized user experience.
• Extensive Add-ons: Ninja Forms boasts a vast library of paid add-ons that significantly extend its functionality. These include integrations with popular CRM systems, email marketing platforms, payment gateways, and advanced field types.
• Layout and Styling Control: The builder offers good control over the visual appearance of your forms, allowing you to match them to your brand's aesthetic.

Pros:

• Highly Extensible: The modular add-on system means you only pay for the features you actually need, offering great value and avoiding bloat.
• Powerful Conditional Logic: Its conditional logic capabilities are robust, enabling sophisticated form workflows that are not always available in simpler builders.
• Generous Free Plan: The core functionality provided in the free version is quite capable for many basic form-building needs.

Cons:

• Add-on Costs Can Add Up: While flexible, the pricing model means that unlocking the full potential of Ninja Forms can become expensive if you require many premium add-ons.
• Interface Can Feel Cluttered: Some users find the interface, especially when managing multiple add-ons, can become a bit overwhelming compared to more streamlined competitors.

Pricing:

Ninja Forms operates on a tiered subscription model, with pricing largely dependent on the number and type of add-ons you need.

• Free: Offers basic form building features.
• Personal Plan: Starts at $99/year, typically including a selection of essential add-ons for individual users.
• Professional Plan: Starts at $199/year, offering more add-ons and features suitable for small businesses.
• Agency Plan: Starts at $399/year, providing the most comprehensive set of add-ons and features for larger organizations or agencies.

Specific add-ons can also be purchased individually, providing granular control over your investment.

Best For:

Ninja Forms is an excellent choice for WordPress users who want a highly customizable form builder. It’s particularly well-suited for businesses or individuals who need to create complex forms with conditional logic, integrate with a variety of third-party services, and are comfortable with a modular pricing structure. If you're building lead generation forms with specific data capture requirements, multi-step application forms, or feedback surveys with dynamic elements, Ninja Forms can handle it.

Bottom Line:

Ninja Forms offers a powerful and adaptable solution for WordPress users looking to build sophisticated online forms. Its core strength lies in its extensive customization through add-ons and robust conditional logic, allowing for highly tailored form experiences. While the cost can increase with premium add-ons, the flexibility it provides makes it a top contender for those who need more than a basic form builder and are invested in the WordPress ecosystem.

13. Microsoft Forms

Microsoft Forms is a user-friendly tool designed for creating surveys, quizzes, and polls. It's part of the Microsoft 365 suite, making it a convenient option for businesses and educational institutions already invested in Microsoft's ecosystem. Its primary strength lies in its simplicity, allowing users to quickly build and distribute forms without needing extensive technical knowledge. The interface is intuitive, and it integrates seamlessly with other Microsoft products like Excel and Teams.

Key Features:

• Drag-and-Drop Interface: Building forms is straightforward with a simple drag-and-drop editor. You can easily add various question types, including multiple choice, text, rating, and date/time.
• Templates: While not explicitly detailed in the provided research, Microsoft Forms typically offers pre-built templates to speed up the creation process for common use cases like event feedback or employee onboarding surveys.
• Real-time Results: Responses are collected and visible in real-time, allowing for immediate analysis. Results can be viewed directly within Forms or exported to an Excel spreadsheet for more in-depth analysis.
• Customization: Users can personalize their forms with themes, images, and logos to align with their brand or organizational identity.
• Collaboration: Forms can be easily shared with specific individuals or groups for co-authoring and editing, facilitating teamwork.
• Integration: Seamless integration with Microsoft Teams allows for forms to be shared and responded to directly within chat or channel conversations.

Pros:

• Ease of Use: Its biggest advantage is its simplicity; even novice users can create functional forms quickly.
• Cost-Effective (for Microsoft 365 users): If you already subscribe to Microsoft 365, Forms is included at no extra cost, making it a budget-friendly solution.
• Strong Integration: Its deep ties with other Microsoft products enhance workflow efficiency for organizations using that suite.
• Good for Basic Needs: It excels at straightforward data collection, simple surveys, and quick polls.

Cons:

• Limited Advanced Features: Compared to dedicated form builders, Microsoft Forms lacks advanced logic (branching), complex customization options, and extensive third-party integrations.
• Basic Design Options: While customizable, the design flexibility is not as extensive as some competitors, which might be a drawback for branding-intensive projects.
• Reporting Limitations: While results are easy to view and export, the built-in reporting and analytics are less sophisticated than specialized survey tools.

Pricing:

Microsoft Forms is typically included as part of a Microsoft 365 subscription. Specific plans vary, but it's generally available for individuals, businesses, and educational institutions with Microsoft 365 subscriptions, meaning there's often no additional cost beyond the existing subscription. For example, it's available with Microsoft 365 Business Basic, Standard, Premium, and Enterprise plans, as well as Office 365 E1, E3, E5, and A1, A3, A5 plans.

Best For:

Microsoft Forms is ideal for users who are already within the Microsoft 365 ecosystem and need a simple, no-fuss solution for creating basic surveys, quizzes, or collecting straightforward feedback. It's particularly well-suited for internal company use, educational assessments, or quick polls among teams or departments. Businesses looking for a free, integrated tool for simple lead generation or event registration without complex requirements will find it highly practical.

Bottom Line:

Microsoft Forms is a solid choice for anyone seeking a straightforward, integrated form-building solution, especially if they're already paying for Microsoft 365. Its ease of use and accessibility make it a go-to tool for everyday data collection tasks. However, users requiring advanced features like complex conditional logic, extensive customization, or deep third-party integrations should look elsewhere.

14. Wufoo Form Builder

Wufoo is a user-friendly online form builder that excels in creating custom forms with a drag-and-drop interface, making it accessible even for those without coding knowledge. Its strength lies in its straightforward approach to form creation, offering a robust set of customization options and integrations suitable for a wide range of users, from small businesses to larger enterprises. The platform focuses on delivering functional and visually appealing forms quickly and efficiently.

Key Features:

• Drag-and-Drop Interface: Wufoo’s intuitive editor allows users to easily add, arrange, and customize form fields by simply dragging and dropping elements onto the canvas. This significantly speeds up the form-building process.
• Extensive Customization: Beyond basic field types, Wufoo offers a rich library of templates and styling options. Users can modify themes, colors, fonts, and even inject custom CSS for a truly branded experience, ensuring forms align perfectly with website aesthetics.
• Conditional Logic: The platform supports powerful conditional logic, enabling forms to dynamically change based on user input. This means you can show or hide specific fields, questions, or even entire pages, creating a more personalized and efficient user journey.
• Integrations: Wufoo integrates with numerous popular third-party services, including payment gateways like Stripe and PayPal, CRM systems, and automation tools like Zapier. This allows for seamless data flow and workflow automation.
• Reporting and Analysis: Built-in reporting tools provide insights into form submission data. Users can generate charts and analyze responses directly within Wufoo, offering a quick overview of collected information.

Pros:

• Ease of Use: Wufoo is renowned for its simplicity. The drag-and-drop builder and clear interface make it exceptionally easy to get started and build sophisticated forms without a steep learning curve.
• Design Flexibility: The extensive customization options allow for significant control over the look and feel of forms, going beyond basic templates to create unique and professional-looking surveys and applications.
• Robust Conditional Logic: The ability to implement complex conditional logic enhances user experience by presenting only relevant questions, which is particularly beneficial for surveys and application forms.

Cons:

• Limited Free Plan: While Wufoo offers a free tier, it's quite restrictive, limiting the number of forms, entries, and features, which might not be sufficient for growing businesses.
• No Survey-Specific Features: Unlike dedicated survey tools, Wufoo lacks some advanced analytical features or question types specifically designed for in-depth market research or complex survey methodologies.

Pricing:

Wufoo offers several paid plans:

• Free: Includes 1 user, up to 10 forms, 100 entries per month, and basic features.
• Starter: Priced at $14/month (billed annually), offering 1 user, up to 10 forms, 1,000 entries per month, and more advanced features.
• Professional: At $29/month (billed annually), it includes 3 users, up to 50 forms, 10,000 entries per month, and advanced reporting.
• Advanced: For $74/month (billed annually), it provides 10 users, up to 100 forms, 100,000 entries per month, and priority support.
• Ultimate: At $149/month (billed annually), it supports unlimited users, 100 forms, 1,000,000 entries per month, and white-labeling.

Best For:

Wufoo is an excellent choice for businesses and individuals who need to create custom, branded forms quickly without technical expertise. It's particularly well-suited for lead generation, event registrations, simple order forms, and feedback collection where design customization and conditional logic are important. Its straightforward nature makes it ideal for marketing teams, small business owners, and even educators who require reliable form-building capabilities.

Bottom Line:

Wufoo stands out for its user-friendly interface and strong customization capabilities, making it a solid choice for creating professional-looking forms. While its free plan is limited, the paid tiers offer robust features and integrations that justify the cost for many users. If you prioritize ease of use and design control for standard form-building needs, Wufoo is definitely worth considering.

15. Formsite

Formsite is a robust online form builder designed for businesses that need sophisticated data collection and workflow automation capabilities. It distinguishes itself through a deep feature set that goes beyond simple data capture, offering advanced logic, payment integrations, and extensive customization options. This tool is particularly well-suited for organizations requiring detailed tracking, complex conditional branching, and seamless integration with other business systems. Its focus on security and compliance also makes it a strong contender for industries with strict data handling requirements.

Key Features:

• Conditional Logic: Formsite allows for complex "if/then" branching within forms. This means questions or sections can appear or disappear based on previous answers, creating dynamic and personalized user experiences. For example, if a user selects "Yes" to needing technical support, a new set of fields for detailing the technical issue immediately appears; if they select "No," those fields are skipped entirely.
• Payment Integrations: The platform integrates with major payment gateways like Stripe and PayPal, enabling secure collection of payments directly through forms. This is invaluable for event registrations, product sales, or donation drives where immediate transaction processing is necessary.
• Reporting and Analysis: Formsite offers powerful reporting tools that go beyond basic submission summaries. Users can create custom reports, analyze trends, and export data in various formats (CSV, Excel, PDF) for further processing or integration into other analytics platforms.
• Customization and Branding: With extensive theme and styling options, users can tailor the look and feel of their forms to match their brand identity. This includes custom CSS for advanced design control, ensuring a consistent brand experience across all touchpoints.
• Workflow Automation: The platform supports automation rules that trigger actions based on form submissions. This can include sending email notifications to specific departments, updating CRM records, or initiating approval processes, streamlining internal operations.

Pros:

• Advanced Functionality: Formsite’s strength lies in its depth of features, particularly its powerful conditional logic and automation capabilities, which are often more sophisticated than those found in simpler form builders.
• Security and Compliance: It offers enterprise-grade security features and is compliant with regulations like HIPAA, making it suitable for sensitive data collection.
• Integrations: Beyond payments, it integrates with a wide array of third-party services, enhancing its utility within an existing tech stack.

Cons:

• Steeper Learning Curve: The sheer number of advanced options can make Formsite feel more complex for beginners compared to more intuitive drag-and-drop builders.
• Cost: While offering a free plan, its more advanced features and higher submission limits are typically found in paid tiers, which can be pricier than some competitors.

Pricing:

Formsite offers a tiered pricing structure. Plans generally start with a free option that includes basic features and limited submissions. Paid plans, beginning around $15-$25 per month, unlock higher submission counts, more advanced features like custom branding, payment processing, and priority support. Enterprise-level solutions with custom pricing are available for organizations with very specific needs.

Best For:

This form builder is ideal for businesses that require more than just basic data collection. It’s excellent for lead generation with complex qualification steps, market research surveys with intricate branching, event registrations that involve payments and tiered pricing, or any scenario where sophisticated data manipulation and workflow automation are critical. Its security features also make it a top choice for healthcare providers, financial institutions, and educational organizations.

Bottom Line:

Formsite is a high-powered form builder that excels in delivering complex functionality, robust security, and extensive integration options. While it might require a bit more effort to master than some of its simpler counterparts, the depth of customization and automation it provides makes it an indispensable tool for businesses serious about leveraging online forms for advanced data management and process optimization. If you need to build sophisticated, secure, and automated forms, Formsite is a strong contender.

16. Feathery Forms

Feathery offers a straightforward approach to online form creation, focusing on simplicity and ease of use. It aims to provide users with a no-nonsense tool for building essential forms without unnecessary complexity. The platform's strength lies in its intuitive interface, allowing individuals and small businesses to quickly set up forms for lead capture, feedback collection, or basic data gathering.

Key Features:

• Drag-and-Drop Editor: Users can build forms by dragging and dropping various field types onto their canvas. This visual editor simplifies the process, making it accessible even for those without technical experience.
• Customizable Templates: Feathery provides a selection of pre-designed templates that can be adapted to specific needs, saving users time and effort in starting from scratch.
• Conditional Logic: The ability to implement conditional logic allows forms to adapt based on user responses. This means certain questions or fields can appear or disappear depending on previous answers, creating a more personalized and efficient user experience.
• Integrations: While specific integrations aren't detailed in the provided text, form builders typically offer connections to other business tools. Feathery likely supports common integrations for data management and workflow automation.

Pros:

• User-Friendly Interface: Feathery's primary advantage is its ease of use. The drag-and-drop builder and template options make form creation accessible to beginners.
• Cost-Effective: Form builders generally offer a range of pricing tiers, and Feathery positions itself as a tool that doesn't break the bank, potentially offering good value for its core features.
• Streamlined Process: For users who need standard forms quickly, Feathery's design prioritizes efficiency, allowing for rapid deployment of data collection tools.

Cons:

• Limited Advanced Features: Compared to more robust platforms, Feathery might lack the extensive customization options or advanced features like complex survey logic or deep analytics that larger businesses might require.
• Scalability Concerns: While suitable for basic needs, businesses experiencing rapid growth or requiring highly specialized functionalities might find Feathery's feature set limiting over time.

Pricing:

Specific pricing details for Feathery are not available in the provided research context. However, the general landscape of form builders suggests plans often start around $12/month, with various tiers offering increased features, submission limits, and integrations. Users should expect a free tier or trial to be available for testing its capabilities.

Best For:

Feathery is an excellent choice for freelancers, small businesses, and individuals who need to create simple, effective online forms without a steep learning curve. It's ideal for gathering basic contact information, collecting event registrations, conducting straightforward customer feedback surveys, or creating simple sign-up sheets. Its straightforward nature makes it perfect for those prioritizing speed and simplicity over intricate functionality.

Bottom Line:

Feathery stands out as a user-friendly and accessible online form builder. Its strength lies in its simplicity, making it a strong contender for users who need to build essential forms quickly and efficiently. While it may not offer the extensive feature set of enterprise-level solutions, its ease of use and likely cost-effectiveness make it a solid choice for fundamental data collection needs.

17. AidaForm

AidaForm is an online form builder designed to help users create a wide variety of forms without needing to write any code. Its core strength lies in its user-friendly interface and the ability to generate professional-looking forms quickly. The platform aims to simplify data collection for businesses and individuals, whether for lead generation, surveys, or simple contact forms. It stands out by offering a robust free plan, making it an accessible option for those starting out or with limited budgets.

Key Features:

• Drag-and-Drop Builder: AidaForm provides an intuitive drag-and-drop interface, allowing users to easily add, arrange, and customize form fields. This visual editor means anyone can build a form, regardless of technical skill.
• Template Library: A collection of pre-designed templates is available, covering common use cases like contact forms, registration forms, and order forms. These templates serve as a starting point, saving users time and effort.
• Conditional Logic: Users can implement conditional logic to show or hide specific form fields based on previous answers. This creates a more dynamic and personalized user experience, gathering only relevant information.
• Integrations: AidaForm connects with several popular third-party applications, enabling seamless data transfer and workflow automation. While specific integrations aren't detailed in the provided research, this is a common feature in form builders for enhanced utility.
• Responsive Design: Forms created with AidaForm are automatically optimized to display correctly on all devices, from desktops to smartphones and tablets, ensuring a good user experience for respondents.

Pros:

• Generous Free Plan: AidaForm offers a free tier that allows users to create forms and collect responses without any upfront cost. This makes it an excellent choice for individuals, small businesses, or testing purposes.
• Ease of Use: The platform is praised for its straightforward and intuitive interface, making form creation accessible even for beginners. The drag-and-drop functionality simplifies the entire process.
• Customization Options: Beyond basic field additions, AidaForm provides a good degree of customization for form appearance, allowing users to match their branding.

Cons:

• Limited Advanced Features: While it covers the essentials well, AidaForm may lack some of the more advanced features found in higher-tier or specialized form builders, such as complex survey logic or advanced analytics.
• Fewer Integrations: Compared to some market leaders, the range of available third-party integrations might be more limited, potentially requiring workarounds for certain workflows.

Pricing:

AidaForm offers a free plan that includes unlimited forms and basic features. Paid plans are available for users needing more advanced capabilities, such as increased response limits, custom branding, and advanced integrations. Specific pricing details from the research are not provided, but it's positioned as an affordable solution, with similar tools starting around $12/month.

Best For:

This tool is ideal for individuals, freelancers, and small to medium-sized businesses that need a reliable and easy-to-use form builder without a significant financial investment. It's particularly well-suited for creating standard contact forms, simple registration pages, and basic feedback surveys where advanced features aren't a priority. Its free plan makes it a top contender for users just starting with online forms.

Bottom Line:

AidaForm is a strong contender in the online form builder market, especially for those prioritizing ease of use and cost-effectiveness. Its robust free plan and intuitive design make it an excellent starting point for anyone needing to collect information online. While it might not offer the extensive feature set of some premium competitors, it reliably handles core form-building needs, making it a practical choice for many applications.

18. Involve.me

Involve.me is a powerful online form builder that distinguishes itself with a strong emphasis on interactive content creation, extending beyond simple data collection. It allows users to build not just forms, but also surveys, quizzes, and calculators, all within a visually engaging framework. Its core strength lies in its ability to create dynamic and interactive experiences that can significantly boost engagement and lead generation.

Key Features:

• Interactive Content Creation: Involve.me excels at building more than just standard forms. You can design engaging quizzes, personalized calculators, and opinion polls that capture user attention and provide valuable insights. This interactive approach can lead to higher completion rates compared to static forms.
• Visual Form Editor: The platform offers a user-friendly drag-and-drop interface that simplifies the design process. Users can customize the look and feel of their forms extensively, aligning them with their brand identity. This includes options for custom branding and a wide array of design elements.
• Lead Generation Tools: Beyond collecting contact information, Involve.me integrates features designed to nurture leads. This includes options for conditional logic, which allows forms to adapt based on user input, offering a more personalized experience and gathering more relevant data.
• Integration Capabilities: The tool connects with numerous third-party applications, such as email marketing services and CRM systems. This seamless integration ensures that captured data can be easily managed and utilized within existing marketing and sales workflows, streamlining operations.

Pros:

• High Engagement Potential: The focus on interactive elements like quizzes and calculators makes forms more appealing to users, leading to better participation and data collection.
• User-Friendly Interface: Its drag-and-drop editor is intuitive, making it accessible even for users without extensive technical skills.
• Versatile Applications: It's not just for lead capture; its robust survey and quiz features make it suitable for market research, customer feedback, and even lead qualification.

Cons:

• Limited Free Plan: While a free plan is available, it comes with significant restrictions, particularly concerning branding and the number of submissions, which might not be sufficient for serious business use.
• Steeper Learning Curve for Advanced Features: While basic form building is straightforward, mastering the more advanced interactive features and complex logic might require a bit more time and effort.

Pricing:

Involve.me offers a tiered pricing structure:

• Free Plan: Offers basic features with limitations on submissions and branding.
• Starter Plan: Priced around $9.50 per month (billed annually), this plan unlocks more features, including custom branding and increased submission limits.
• Pro Plan: At approximately $14.50 per month (billed annually), it provides advanced features like A/B testing and more integrations.
• Business Plan: For larger organizations, custom pricing is available, offering comprehensive features and dedicated support.

Best For:

Involve.me is an excellent choice for businesses that want to go beyond basic form building and create engaging, interactive experiences. It's particularly well-suited for marketers looking to generate leads through engaging content like quizzes and calculators, or for those who need to conduct detailed surveys and gather qualitative feedback. Small to medium-sized businesses will find the Pro plan offers a good balance of features and affordability.

Bottom Line:

This platform stands out for its ability to transform standard forms into interactive tools that capture attention and generate valuable leads. If you're looking for a solution that offers more than just data collection, with a strong emphasis on user engagement and a visually appealing design process, Involve.me is a compelling option. Its versatility makes it adaptable for various marketing and research needs.

19. Forms.app

Forms.app positions itself as a user-friendly and versatile online form builder designed for a wide range of applications, from simple contact forms to more complex surveys and data collection needs. Its core strength lies in its accessibility, aiming to empower users without technical expertise to create professional-looking forms quickly through an intuitive interface. The platform emphasizes customization and a variety of integrations, making it a flexible solution for individuals and businesses looking to streamline their data capture processes.

Key Features:

• Drag-and-Drop Builder: Forms.app utilizes a straightforward drag-and-drop interface, allowing users to add, arrange, and configure form fields with ease. This visual editor means you don't need to write any code to build a functional form.
• Customization Options: Beyond basic field types, the platform offers various design and customization features. Users can adjust the look and feel of their forms to match branding or specific aesthetic requirements, ensuring a professional presentation.
• Templates: A library of pre-designed templates is available, covering common use cases like order forms, registration forms, and feedback surveys. These templates serve as a starting point, significantly reducing the time needed to create a new form.
• Integrations: Forms.app supports integrations with popular third-party services, allowing for seamless data transfer and workflow automation. This connectivity enhances its utility by enabling it to work within existing business tools.
• Conditional Logic: The platform includes conditional logic capabilities, enabling forms to adapt based on user input. This means certain questions or sections can appear or disappear depending on previous answers, creating more dynamic and relevant user experiences.

Pros:

• Ease of Use: The drag-and-drop builder and template library make it exceptionally easy for beginners to get started and build functional forms without a steep learning curve.
• Affordability: Forms.app generally offers competitive pricing, with accessible plans that provide good value, especially for users with moderate needs.
• Versatility: It handles a broad spectrum of form types, from simple lead capture to more involved surveys, making it suitable for diverse business requirements.

Cons:

• Limited Advanced Features: While versatile, it might not offer the depth of advanced features or the sheer number of integrations found in some higher-end, enterprise-focused form builders.
• Reporting Depth: For users requiring highly sophisticated data analysis and reporting, Forms.app's built-in capabilities might be less robust compared to specialized survey platforms.

Pricing:

Forms.app typically offers a tiered pricing structure, often including a free plan with basic features and limitations on form submissions and storage. Paid plans, which start at very reasonable monthly rates (often around $12-$20 USD for entry-level paid tiers), unlock higher submission limits, more advanced features like conditional logic, custom branding, and increased storage. Higher tiers cater to growing businesses with more extensive data collection needs.

Best For:

This tool is an excellent choice for small to medium-sized businesses, freelancers, and individuals who need a straightforward, cost-effective solution for creating various types of online forms. It’s particularly well-suited for lead generation, customer feedback collection, event registrations, and simple online order forms where ease of use and quick setup are priorities.

Bottom Line:

Forms.app stands out as a highly accessible and user-friendly form builder that strikes a good balance between functionality and affordability. It's a solid pick for anyone looking to quickly deploy professional-looking forms without a significant investment in time or money. While it may not cater to the most complex enterprise-level data analysis needs, its intuitive design and core features make it a strong contender for everyday form-building tasks.

20. Tally Forms

Tally Forms positions itself as an exceptionally user-friendly online form builder, emphasizing simplicity and accessibility. It’s designed to let anyone create forms and surveys quickly, even without prior technical experience. The platform's core value lies in its straightforward interface and robust free plan, making it a compelling option for individuals and small businesses looking for an effective yet affordable solution for data collection.

Key Features:

• Intuitive Drag-and-Drop Editor: Building forms is as easy as dragging elements onto your canvas. This visual approach minimizes the learning curve, allowing users to design custom forms in minutes.
• Pre-built Templates: Tally offers a library of ready-to-use templates for various needs, such as surveys, contact forms, and event registrations. These templates serve as excellent starting points, saving users time and effort.
• Conditional Logic: This feature allows forms to dynamically change based on user input. For instance, a question can be revealed or hidden depending on a previous answer, creating a more personalized and efficient user experience.
• Integrations: While not as extensive as some high-end competitors, Tally supports key integrations to connect with other tools you might already use, streamlining your workflow for data management and communication.
• Responsive Design: Forms created with Tally automatically adapt to different screen sizes, ensuring they look and function perfectly on desktops, tablets, and mobile phones.

Pros:

• Generous Free Plan: Tally's free tier is remarkably capable, offering unlimited forms and responses. This makes it an excellent entry point for users who are just starting or have minimal budget constraints.
• Ease of Use: The platform's design prioritizes simplicity. Users consistently find the interface clean and easy to navigate, which is a significant advantage for those who aren't tech-savvy.
• Speed of Creation: Thanks to the intuitive editor and templates, you can have a functional form up and running very quickly. This is ideal for urgent data collection needs.

Cons:

• Limited Advanced Features: Compared to more powerful, enterprise-level form builders, Tally might lack some of the highly advanced customization options or complex integrations that larger organizations require.
• Reporting Features: While you can collect data, the built-in reporting and analytical tools are less sophisticated than those found in dedicated survey platforms.

Pricing:

Tally offers a compelling free plan with unlimited forms and responses, making it one of the most accessible options available. Paid plans start at a very affordable $12 per month (billed annually), offering additional features like advanced integrations, custom branding, and priority support, all designed to scale with growing needs.

Best For:

Tally Forms is an excellent choice for freelancers, solopreneurs, small businesses, and individuals who need to collect information efficiently without a steep learning curve or significant cost. It's particularly well-suited for creating simple surveys, contact forms, feedback questionnaires, and basic registration forms where ease of use and affordability are paramount. If you're looking to gather leads or opinions quickly without getting bogged down in complex settings, Tally is a strong contender.

Bottom Line:

Tally Forms stands out for its remarkable ease of use and an incredibly generous free plan. It democratizes form creation, allowing anyone to build professional-looking forms and surveys quickly. While it may not offer the deep feature set of premium solutions, its core functionality is robust enough for a vast majority of common use cases. It's the go-to option when you need a fast, simple, and cost-effective way to gather data online.

Conclusion

Choosing the right online form builder can feel overwhelming with so many options available. This list has highlighted twenty of the most powerful and versatile tools, each offering unique strengths for capturing leads, gathering feedback, and streamlining your data collection. Whether you need a simple contact form or a complex survey for in-depth market research, there's a solution here to meet your specific business needs.

Don't let the complexity of form creation hold you back. Review the options presented, consider your primary goals – be it lead generation, customer engagement, or internal data management – and select the platform that best aligns with your workflow and budget. Start building smarter forms today and unlock more valuable insights for your business.