5 Must-Have Ad Intelligence Tools to Supercharge Your Marketing in 2025

In a digital world driven by performance data, creativity, and speed, advertisers and marketers can no longer afford to rely on instinct alone. To craft compelling campaigns and outmaneuver the competition, brands now turn to ad intelligence platforms that offer powerful insights into what’s working across various channels.
Whether you’re optimizing a Shopify store, launching TikTok ads, or seeking inspiration for your next creative, leveraging a robust ad library can dramatically accelerate your decision-making.

Below are five essential tools every modern marketer should have on their radar in 2025.

1. PPSPY

Deep Competitive Insights for Shopify Sellers

What It Offers

PPSPY is a precision-driven platform tailored for eCommerce professionals looking to track top-performing Shopify stores. It doesn’t just show what’s selling—it reveals how it’s being marketed, integrating product-level analytics with advertising data.

Noteworthy Features

• Shop Monitoring in Real Time: Easily track competitor stores and monitor updates on product launches, best-sellers, and pricing trends.

• Product Trend Discovery: Identify which items are gaining traction before they saturate the market.

• Integrated Ad Library Access: PPSPY connects product listings with associated ad creatives, providing a full-funnel view from ad to purchase.

• Sales Performance Estimations: With estimated sales data, you can gauge product success before investing.

Unlike general ad tools, PPSPY adds depth with its dual focus on eCommerce and ad creatives, making it a unique and indispensable Ad library for Shopify-centric businesses.

2. PiPiADS

The Go-To Source for TikTok Advertising Intelligence

What It Offers

With TikTok continuing to dominate short-form video content, PiPiADS has become a leading choice for brands and creators looking to uncover trends and optimize their TikTok ad strategy. Its curated Ad library lets users analyze high-performing videos and filter campaigns by niche, engagement, and more.

Noteworthy Features

• Smart Search Filters: Target ads by country, device, call-to-action, ad format, and more.

• Creative Research Simplified: View top TikTok creatives, along with performance metrics such as likes, comments, shares, and run dates.

• Winning Product Identification: Dropshippers and DTC brands can spot viral product ads and jump on emerging opportunities.

• Advertiser-Level Insights: Analyze advertiser history and track changes in creative strategy.

PiPiADS isn’t just another ad tracker—it’s a TikTok-specific ad library designed for users who value visual storytelling and viral traction.

3. AdsLibrary

Streamlined Ad Exploration Across Channels

What It Offers

AdsLibrary brings speed and clarity to the often messy process of ad research. It aggregates high-quality ad creatives from multiple platforms, offering a fast, intuitive interface for marketers, designers, and media buyers alike.

Noteworthy Features

• Cross-Platform Discovery: Access ad creatives from Facebook, Instagram, and more—without switching tools.

• Efficient Search Tools: Filter by keyword, category, platform, and engagement to find the exact inspiration you need.

• Clean Visual Interface: The Ad library is easy to navigate and regularly updated, helping users stay on top of evolving trends.

• Fast Results for Agencies: Perfect for agencies or teams managing multiple clients with different verticals.

By focusing on user experience and actionable insights, AdsLibrary stands out as a smart solution for campaign planning and competitor benchmarking.

4. Minea

All-in-One Platform for Product and Ad Discovery

What It Offers

Minea positions itself as an all-in-one solution for those searching for product ideas and marketing inspiration. By monitoring influencer ads, social media promotions, and top dropshipping stores, Minea supports a multi-dimensional approach to competitive research.
Noteworthy Features

• Influencer Campaign Tracking: Follow campaigns launched by key influencers and brands.

• Product Spy Tool: Detect trending products and see how they're being promoted.

• Comprehensive Ad Library Functionality: Browse creatives across Facebook, TikTok, and Pinterest to understand what types of content perform best.

• Marketplace Analysis: Drill down into store-level analytics across different eCommerce platforms.

While its scope is broader, Minea’s value lies in the ability to connect social proof, ad creative, and product success under one roof—creating a reliable ad library for well-rounded campaign research.

5. Foreplay

A Collaborative Platform for Creative Strategy

What It Offers

More than just an ad spy tool, Foreplay is designed for teams to brainstorm, collect, and analyze ad creatives together. With a collaborative interface, this platform makes the creative process both systematic and visually engaging.

Noteworthy Features

• Creative Boards: Curate and organize ad examples into mood boards for internal presentations or inspiration decks.

• Tagging and Annotation: Comment on and tag ads for team collaboration.

• Ad Library Organization: Foreplay offers a fresh take on the traditional ad library, letting users build their own customized archives from across the web.

• Chrome Extension: Easily save ads you encounter during everyday browsing.

If you’re looking to spark creative ideas and streamline internal communication around ad design, Foreplay adds a unique, human touch to the ad library experience.

Conclusion: Find the Right Fit for Your Ad Intelligence Needs

The digital advertising world is too vast—and too competitive—to rely on guesswork. That’s why tools like PPSPY, PiPiADS, and AdsLibrary are becoming essential for marketers who want to pair insight with action. Each tool in this list brings a different strength to the table:

• PPSPY is perfect for those zeroed in on Shopify and eCommerce.

• PiPiADS excels in the fast-paced realm of TikTok ads.

• AdsLibrary offers broad creative intelligence in a sleek, no-fuss interface.

While platforms like Minea and Foreplay provide more collaborative or influencer-focused perspectives, the key to effective ad strategy still lies in finding a trustworthy and well-curated ad library—one that fits your workflow and goals.
Whether you're scaling your store, launching your next viral video, or crafting a cross-platform campaign, these tools help you stop guessing and start growing.