The Ultimate Guide: 15 Types of Social Media Content that Work

Discover 15 Social Media Content Types to Boost Engagement & Reach! Text, Video, GIFs & More! Click to unlock your social media marketing magic

Ankit Lohar
Ankit Lohar

Friday, Apr 12, 2024

 Type of Social Media Content That Works

Social media is more than just a place to share updates. It’s a powerful platform to build brand awareness, recognition, and even drive sales. With engaging social media content, you can attract new followers and expand your reach, connecting directly with potential customers online. For small businesses, social media is a game-changer. It’s a cost-effective way to compete with larger companies and build lasting customer relationships. Here, you can showcase your brand’s unique personality, but remember, valuable content reigns supreme. Educate your audience about your industry, brand, and products to keep them engaged and coming back for more. While creating a social media presence is a great first step, thriving requires captivating content. Sure, a catchy bio and profile are important, but consistent, high-quality content is what converts viewers into loyal followers. Feeling overwhelmed by content ideas? Don’t worry! This guide will explore some of the best social media content formats to consider for your strategy.

1. Text Posts: Simple Yet Powerful

Don’t underestimate the power of text-based posts! While they might seem basic, they can be just as engaging as pictures and videos. The key is to add some spark:

  • Humor & Fun: Make your audience laugh with jokes, puns, or funny stories related to your brand or niche. People connect with humor!
  • Emoji Power: Spice up your text with relevant emojis to add personality and catch attention. But use them sparingly!
  • Formatting Options: (Depending on the platform) Utilize bold, italics, or different fonts to break up your text and make it visually appealing.

By adding these simple touches, you can transform your text posts into engaging content that keeps your audience hooked!

Ideal For: Twitter, Reddit Example: @heyblake

text post

2 Blog Content

Blog content plays a crucial role in social media marketing. By creating quality and educational blog posts, you can establish yourself as an industry expert and drive traffic to your website. Additionally, blog content can be easily shared on social media platforms, further increasing your reach and engagement. When creating blog content for social media, it’s important to focus on providing value to your audience. Educational content that addresses common pain points or provides practical tips and advice is highly shareable.

Tips for Creating Shareable Blog Content Include:

  • Use content creation tools like Canva for graphics & LogicBalls for quality writing
  • Research popular industry topics to stay relevant and get new ideas
  • Incorporate share buttons and encourage readers to spread your content
  • Incorporate different types of content such as infographics, videos, and even podcasts to keep your audience engaged and entertained.

The Power of Short & Long-Form Blogs

The key to success lies in understanding the strengths of both short-form and long-form content:

Short-Form Blog Posts

Short-form blog posts are ideal for situations where you have a quick story to tell, want to promote a product or build brand awareness. They’re easy to digest and create, making them perfect for the fast-paced world of social media. Here’s why you should consider including them in your strategy:

  • Highly Shareable: Concise and engaging content is more likely to be shared across social media platforms.
  • Repurposing Magic: Easily transform a short-form blog post into a captivating social media snippet or even a short video clip.
  • Ideal Platforms: Twitter and Instagram are perfect for short-form content consumption.

Example: @felderainc

short from

Long-Form Blog Posts

Don’t underestimate the power of search engines! Long-form blog posts are discoverable through platforms like Google and help establish you as an authority figure in your industry. Here’s how long-form content benefits your social media strategy:

  • SEO Advantage: In-depth content ranks higher in search results, driving organic traffic to your website.
  • Enhanced Credibility: Long-form pieces allow you to delve deeper into topics, showcasing your expertise.
  • Social Media Sharing: Share compelling links with captivating snippets to entice readers and drive traffic back to your blog.
  • Ideal Platforms: Facebook, LinkedIn

Remember: Understanding how your audience interacts with different social media platforms is key. Tailor your content length accordingly to maximize engagement.

Example: How to Use AI to Create More Personalized Content

How to use Ai

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3 Video Content

Video content is really popular on social media right now. Apps like TikTok and Instagram are all about videos. Videos are powerful because they grab people’s attention more than words or pictures. They help you connect better with your audience. With videos, you can thoroughly explain complicated stuff. This makes it easier for people to understand what you’re trying to say. Also, videos can inspire people to do something. For example, watching a tutorial might motivate someone to try something new. And the best part is, you can upload videos for free on platforms like TikTok and Instagram. This means you can reach lots of people without spending any money. There are various AI tools like InVideo, Animoto, and many more available to create videos easily and rapidly. So, if you want to improve your social media game, think about adding videos. You could make tutorials, hold webinars, or share short, inspiring clips. The options are endless!

Ideal For: Instagram, TikTok

4 GIFs

GIFs (Graphics Interchange Format) have become an essential element of social media culture. These short, animated images are masters at grabbing attention and conveying emotions in a way that static images can’t. Mastering the art of using GIFs can significantly enhance your social media presence and help your brand stand out in the crowded online landscape.

Boost Engagement with Eye-Catching GIFs:

  • Visual Appeal: Add an extra layer of visual interest to your social media posts with GIFs. This can significantly spark user engagement and encourage interaction.
  • Trending Topics: Capitalize on trending topics by incorporating relevant GIFs into your content. This shows you’re in tune with current events and fosters a sense of connection with your audience.
  • Emotional Connection: Express emotions in a lighthearted and relatable way using GIFs. This humanizes your brand and creates a more personal connection with your followers.

Platforms like Buzzfeed have become masters at leveraging GIFs. Their highly shareable content resonates with their audience, proving the effectiveness of this strategy.

Creating GIFs for Your Brand Creating eye-catching GIFs specific to your brand is easier than ever. Here are some resources to explore:

  • Content creation tools: Platforms like Giphy and Veed.Io offer user-friendly features to create custom GIFs that perfectly align with your brand identity.
  • Social media features: Utilize the stories and reel features on platforms like Instagram and Facebook to seamlessly integrate GIFs into your content and share them with your audience.

Boost Credibility & Authenticity with GIFs: Don’t underestimate the power of GIFs for product reviews and testimonials. Adding a GIF to these types of content injects a layer of credibility and authenticity that static text or images alone might lack.

By incorporating these tips and exploring the tools available, you can unlock the power of GIFs and elevate your social media content plan strategy.

Ideal For: Instagram, Twitter, Facebook

5 E-Books

Ebooks are lead-generation powerhouses in the content marketing world. They offer a multitude of benefits for your social media strategy:

  • Lead Capture: Ebooks act as valuable incentives in exchange for user contact information, allowing you to build your email list and nurture leads.
  • Expert Positioning: Ebooks showcase your industry expertise and establish you as a thought leader within your niche.
  • Long-Term Value: While creation may take time, a well-crafted ebook becomes a valuable long-term asset for your business, attracting and educating your target audience.

Promotion & Distribution: The beauty of ebooks lies in their versatility for promotion. You can leverage them across various platforms:

  • Social Media Sharing: Promote your ebook on Twitter, Facebook, and Instagram, utilizing captivating descriptions and visuals to grab attention.
  • Landing Page Optimization: Create a dedicated landing page specifically for your ebook. Optimize it with relevant keywords to improve search engine ranking and organic traffic.

By incorporating ebooks into your social media content plan, you gain a powerful tool for lead generation, brand establishment, and long-term audience engagement.

Ideal For: LinkedIn, Twitter, Instagram, Facebook Example: @kontraagency


6 Images

In today’s video-centric social media landscape, high-quality images remain a powerful tool for capturing attention and driving engagement. While platforms may favor video content, images offer a distinct advantage: ease of creation and consumption.

Smartphones make capturing captivating visuals effortless, and free design tools like Canva empower anyone to create professional-looking graphics. By incorporating strategic imagery into your content strategy, you can:

  • Increase Engagement: Compelling visuals are more likely to stop viewers in their scroll and encourage interaction, including likes, comments, and shares.
  • Enhance Information Sharing: Images can effectively complement text-based content, making complex ideas easier to understand and remember.
  • Build Brand Identity: A consistent visual style across your images strengthens brand recognition and creates a memorable presence on social media.

Target Platforms:

  • Pinterest: Visually-driven platforms like Pinterest thrive on high-quality, eye-catching images.
  • Instagram: Instagram’s core revolves around images and short-form videos.
  • Twitter: Tweets with images receive significantly higher engagement.
  • Facebook: Images can break up text-heavy content and make your Facebook posts more visually appealing.

Example: images

7 Infographics

In today’s information overload, capturing your target audience’s attention is crucial. Infographics are visually appealing and informative pieces of content that can be highly shareable on social media. They combine text and visuals to present complex information in a format that is easy to understand and digest. Understanding the power of infographics in social media marketing and tips for creating visually appealing ones can help you communicate your message effectively.

Here’s why you should leverage charts and infographics for social media:

  • Boost Information Retention: People process visuals faster than text. Charts and infographics make data clear and memorable, enhancing information retention.
  • Increase Engagement: Eye-catching visuals with clear takeaways grab attention and encourage social media interaction (likes, shares, comments).
  • Improve Content Shareability: Engaging infographics are highly shareable across platforms, expanding your reach organically.
  • Maximize Content ROI: A well-designed chart or infographic can be repurposed on various social media platforms, maximizing its impact.

Ideal Platforms:

  • Facebook: Charts and infographics break up text-heavy content and spark engagement on Facebook feeds.
  • Pinterest: Visually-driven platforms like Pinterest are perfect for showcasing data-rich infographics.
  • Instagram: Instagram Stories and static posts can effectively utilize charts and infographics to convey information in a captivating way.

To create visually appealing infographics, consider using content creation tools like Visme or Piktochart. These tools provide templates and design elements that can help you create professional-looking infographics without the need for graphic design skills. Additionally, incorporating different visual elements such as charts, graphs, and illustrations can add depth and visual interest to your infographics.

Example: @BJSM_BMJ infographics

8 User-Generated Content

User-generated content (UGC) is a goldmine for social media marketers. It allows you to tap into the creativity and enthusiasm of your consumers and leverage their content to enhance your own brand presence. Understanding how to leverage UGC for social media and the benefits of featuring it on your platforms can help you build a strong and engaged community. One of the main benefits of UGC is its ability to create authentic and relatable content. When your consumers share their experiences with your brand, it adds a layer of credibility and trust that traditional marketing tactics may not achieve. By featuring UGC on your social media platforms, you can show your audience that you value their opinions and experiences. Popular types of UGC include customer reviews, testimonials, and user-generated photos or videos. Encouraging your audience to share their content by organizing contests or using branded hashtags can help increase engagement and generate more UGC. Additionally, actively engaging with UGC by responding to comments and sharing posts can further strengthen your relationship with your audience.

Example: David Brown


9 Polls

In today’s social media landscape, engagement is key. Polls offer a quick, interactive way to capture your audience’s attention and gather valuable insights. Here’s what makes them powerful:

  • High Engagement: Polls require minimal effort from viewers, making participation easy and boosting user interaction (votes, comments).
  • Audience Insights: Uncover what your audience thinks and feels about specific topics. Use these insights to tailor your content strategy and better connect with your followers.
  • Variety of Questions: Polls are versatile. Ask open-ended questions to spark discussions or use multiple-choice options to gauge audience preferences.
  • Accessibility Across Platforms: Major platforms like Instagram, Facebook, and Twitter offer built-in poll features. Create, publish, and watch your audience engage!

While polls may not be directly repurposable, they provide valuable audience data to inform your overall content strategy.

Ideal Platforms: LinkedIn, Facebook, Twitter

Example: Tracy Enos


10 Testimonials

In today’s digital landscape, social proof reigns supreme. Testimonials are powerful tools to build brand credibility and showcase the positive results you deliver. They can nudge potential customers on the fence towards making a purchase decision. Why Testimonials are Essential for Social Media Marketing?

  • Enhance Credibility: Testimonials from satisfied customers act as social proof, validating your brand’s claims and fostering trust with your audience.
  • Showcase Results: Real-world examples demonstrate the value you provide, allowing potential customers to envision similar positive experiences.
  • Reduce Purchase Hesitation: Testimonials address common concerns and reassure potential customers of your brand’s effectiveness.

Formats for Engaging Testimonials on Social Media:

  • Video Testimonials: Captivate your audience with video testimonials featuring satisfied customers sharing their experiences.
  • Image Testimonials: Pair impactful quotes from satisfied customers with captivating visuals for high-impact social media posts.
  • Short-Form Blog Post Testimonials: Craft engaging blog snippets highlighting customer testimonials and share them on your social media platforms.
  • Landing Page Testimonials: Showcase testimonials prominently on dedicated landing pages linked to your social media profiles for easy access.

Example: We at LogicBalls got this testimonial from one of our customers and shared it on multiple social media platforms

11 Social Media Stories

Social media Stories on platforms like TikTok and Instagram offer a powerful and dynamic way to connect with your audience. Unlike meticulously crafted posts, Stories provide a low-barrier, high-engagement format for fostering brand connection and sharing real-time updates.

Why Stories are Essential for Your Social Media Strategy Content?

  • Unveil Your Brand Personality: Take viewers behind the scenes with Stories, showcasing your daily operations, product creation process, or team dynamics. This fosters a sense of authenticity and connection.
  • Share Valuable Insights: Offer quick tips and industry knowledge through engaging Stories. This establishes you as a thought leader and builds trust with your audience.
  • Fuel Excitement and Drive Sales: Announce upcoming launches, promotions, or new products through Stories, building anticipation and driving customer action.
  • Maintain Constant Engagement: The ephemeral nature of Stories (typically lasting 24 hours) encourages viewers to tune in regularly for fresh content, keeping your brand top-of-mind.

Storytelling Formats to Captivate Your Audience:

  • Behind-the-Scenes Glimpses: Offer viewers exclusive access to your daily routine, product creation, or company culture.
  • Quick Tutorials and Tips: Share bite-sized knowledge bombs in the form of short tutorials or industry tips, showcasing your expertise.
  • Interactive Polls and Q&A Sessions: Encourage audience participation with interactive polls and Q&A sessions, fostering a sense of community.
  • Product Demos and Tutorials: Showcase your products in action through engaging demos or short tutorials, highlighting their benefits.
  • Launch Teasers and Countdowns: Build excitement for upcoming launches with product teasers, countdowns, and exclusive sneak peeks through Stories.

Example: alexxmarketing


12 Educational Demos & Tutorials

Product demonstrations (demos) and tutorials are cornerstone content formats for an effective social media marketing strategy. They go beyond traditional, highly-edited commercials, providing a less scripted and more engaging way to showcase your product’s functionalities and benefits.

Why Demos & Tutorials are Essential for Social Media Marketing?

  • Enhanced User Experience: Clear and concise demos & tutorials empower users by equipping them with the knowledge to confidently navigate and utilize your product.
  • Reduced Purchase Friction: By showcasing product features and addressing potential user pain points, demos & tutorials can significantly reduce purchase hesitation, leading to higher conversion rates.
  • Improved Customer Satisfaction: Effective tutorials ensure a smooth user onboarding experience, minimizing returns and cancellations while fostering positive reviews and referrals.

Strategic Approaches to Demos & Tutorials:

  • Live vs. Pre-Recorded Demos:
    • Live Demos: Foster a sense of immediacy and audience participation. They allow for real-time Q&A, creating a dynamic learning environment. However, live demos carry the risk of technical difficulties or unforeseen mistakes.
    • Pre-Recorded Demos: Offer a more polished and controlled presentation, allowing for editing and ensuring high production quality. However, they may lack the interactivity of live demos.
  • Optimizing Demos & Tutorials for Maximum Impact:
    • Clarity & Concision: Ensure your demos & tutorials are easy to follow and understand. Utilize clear visuals and step-by-step instructions to guide viewers through the product’s features.
    • Targeted Content: Tailor your demos & tutorials to address specific user needs and pain points. Consider creating targeted content for different user segments (beginners, advanced users).
    • Multi-Platform Distribution: Share your demos & tutorials across various social media platforms (YouTube, Instagram Stories, Facebook Reels) to reach a wider audience.

Ideal For: YouTube, Instagram

13 Valuable Resources with Downloadable PDFs

Downloadable PDFs offer a versatile content format to enhance your social media marketing strategy. These can be shared on any platform allowing external links, like Instagram profiles, Twitter feeds, or even TikTok bios (once you have a sizable following).

Why Offer Downloadable PDFs?

  • Valuable Content for Your Audience: Provide downloadable PDFs in various formats, such as checklists, printables, guidebooks, or design elements. This valuable content establishes you as a thought leader and attracts potential customers.
  • Email List Growth: Encourage viewers to download your PDFs in exchange for their email addresses. This helps build your email list for future marketing initiatives and fosters a loyal audience.

Ideal For: Instagram, Twitter, TikTok

14 Podcasts & Audio Content

Podcasts offer a powerful tool to create in-depth content and solidify your brand’s unique voice. Ensure your podcast’s format and topics align seamlessly with your brand’s values and messaging.

Why Podcasts are Essential for Social Media Content or Social Media Marketing?

  • Brand Storytelling: Podcasts provide a platform for long-form storytelling, fostering deeper connections with your audience and establishing brand authority.
  • Content Repurposing: Extract engaging audio snippets from your podcast to create social media teasers and promotional content, maximizing the reach and impact of your podcast episodes.

Collaboration Strategies for Podcast Growth:

  • Guest Appearances: Invite well-known figures in your industry as guest panelists on your podcast, or participate in interviews on other relevant podcasts. This leverages the existing audience of established influencers and expands your reach.
  • Multi-Faceted Campaigns: Partner with influencers for a comprehensive marketing campaign. This can include social media mentions of your brand, product photos featuring the influencer, and an in-depth interview on your podcast, attracting new listeners who trust the influencer’s recommendations.

Building a Loyal Customer Base:

  • Listeners who invest time in your podcasts demonstrate a strong interest in your brand. This fosters higher customer lifetime value as they are more likely to become loyal brand advocates.

Ideal For: Twitter, Instagram

15 Social Media Deals & Performance

Discounts and promotions on social media are a tried-and-true way to spark customer action. Offering exclusive deals to your followers makes them feel valued and part of a special group.

Why do Social Media Promotions Work?

  • Reward Loyal Followers: Exclusive discounts show appreciation to your social media audience, potentially converting them into paying customers.
  • Target Audience in Buying Journey: For products with longer sales cycles, offering discounts later in the process can incentivize purchase decisions.
  • Create Urgency: Limited-time offers encourage immediate action from your audience by creating a sense of scarcity.

Tips for Effective Social Media Promotions:

  • Exclusive Offers: Reward followers with special discounts or coupons not available elsewhere.
  • Target Later Sales Stages: For complex products offer discounts when followers are closer to making a purchase decision.
  • Limited-time deals: Create urgency with limited-time offers, encouraging viewers to act before the promotion ends.

Tips for Making Great Social Media Content

  • Know your audience: Tailor content for each platform’s demographics and interests.
  • Quality & consistency: Post high-quality content consistently to stay relevant.
  • Platform optimization: Adapt format, length, and tone for each platform’s preferences.
  • Visual appeal: Grab attention with high-quality images, infographics, or short videos.
  • Compelling captions & hashtags: Use clear captions and relevant hashtags to spark interaction.
  • Engagement is key: Respond to comments, ask questions, and run contests to build a community.
  • Strategic posting: Research optimal times to post on each platform for better reach.
  • Analyze & adapt: Track content performance and adapt your strategy based on insights.
  • Content format variety: Experiment with images, videos, live streams, and blog posts.
  • Authenticity & transparency: Let your brand personality shine through and connect on a human level.
  • Social Media Content Calendar: Plan your posts with a social media calendar for consistent content flow.

How to Speed Up Social Media Content Creation with AI?

Creating engaging social media content consistently can feel like a never-ending battle. Between brainstorming ideas, crafting catchy captions, and staying on top of trends, it’s easy to get bogged down. But what if there was a way to streamline the process and get more done in less time?

Enter AI writing assistants like LogicBalls AI. These tools can be a game-changer for busy social media managers and content creators. Here’s how:

  1. Leverage a Dedicated Social Media Content Toolkit: LogicBalls AI goes beyond generic AI writing. It offers a dedicated suite of over 60 tools specifically designed for social media content creation. No more struggling to adapt blog post generators for your tweets!
  2. Generate Content Across All Platforms: Whether you’re active on LinkedIn, Twitter, Facebook, Instagram, Reddit, IndieHacker, or Pinterest, LogicBalls has you covered. Craft professional LinkedIn posts, spark conversations with witty Tweets, or develop captivating Instagram captions – all within the same platform.
  3. Overcome Writer’s Block and Boost Creativity: Staring at a blank page is a thing of the past. LogicBalls helps you overcome writer’s block by suggesting creative ideas and generating content in minutes. Explore new approaches for your social media presence and keep your content fresh.
  4. Save Time and Maintain Consistency: AI writing assistants like LogicBalls free up valuable time you can spend on strategizing, engaging with your audience, and analyzing results. By generating high-quality content quickly, you can maintain a consistent posting schedule and keep your audience engaged.
  5. Expand Your Reach and Drive Engagement: With LogicBalls’ help, you can create content specifically tailored to each platform’s audience and trends. This allows you to reach a wider audience and spark meaningful conversations, ultimately driving engagement and achieving your social media goals.

Ready to ditch the struggle and embrace faster, smarter social media content creation? Try LogicBalls AI today!


Social media offers a powerful platform for businesses to connect with customers and boost brand awareness. By creating engaging content like text posts, blogs, videos, GIFs, and more, businesses can attract new followers and compete effectively. It’s important to tailor content to each platform, stay consistent, engage with the audience, and analyze performance for continuous improvement. With tools like Logicballs, content creation becomes easier, helping businesses connect effectively with their audience on social media.

Frequently Asked Questions

What kind of content is on social media?

Social media content includes a variety of formats such as text, images, videos, links, and polls. It can range from informative articles to entertaining memes and everything in between. The key is to create content that resonates with your target audience and encourages engagement.

What are the 4 C’s of social media content?

The 4 C’s of social media content are: Content, Curation, Consistency, and Community. Content should be relevant and valuable to your audience, curation involves sharing content from other sources, consistency is important for building a loyal following, and community engagement is essential for creating a sense of belonging.

What are the three types of social media content?

The three main types of social media content are educational, entertaining, and promotional. Educational content provides value and information to your audience, entertaining content keeps them engaged and interested, and promotional content promotes your products or services in a subtle and non-sales way.

The most popular content on social media tends to be visually appealing and engaging. Videos, especially live videos, have become increasingly popular, along with eye-catching images and interactive content such as polls and quizzes. User-generated content also performs well as it helps build a sense of community and trust.

What are some common mistakes to avoid when creating social media content?

Some common mistakes to avoid when creating social media content include:

  • Inconsistency in posting
  • Ignoring engagement with your audience
  • Using too much jargon
  • Neglecting to optimize for each platform
  • Not using analytics to track performance.

It’s important to keep experimenting and refining your content strategy to see what works best for your audience.

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