Apple’s New AI-Powered Search Tool for Siri May Rely on Google’s Technology

Apple News Apple AI search Siri
David Brown
David Brown
 
September 4, 2025 3 min read

Apple is preparing to transform its voice assistant, Siri, with a groundbreaking AI-powered search feature. According to recent reports from Bloomberg’s Mark Gurman, this new tool could integrate Google’s advanced AI models to deliver smarter, richer search results. Here’s what you need to know about Apple’s plans and what it means for the future of voice assistants.

Apple’s Ambitious AI Upgrade for Siri

The latest rumors suggest Apple is developing a major AI search enhancement internally codenamed “World Knowledge Answers.” This feature aims to provide Siri users with accurate, AI-generated summaries by pulling information directly from the web. Unlike the current Siri experience, which often relies on simple scripted responses or basic search results, this upgrade promises a dynamic interface featuring text, photos, videos, and points of interest.

Apple’s goal is clear: compete with AI search leaders like OpenAI and Perplexity by making Siri a more intelligent and versatile digital assistant.

The Role of Google and Gemini AI Models

Interestingly, Apple may rely on Google’s cutting-edge AI technology to power this new Siri feature. According to Gurman, the two tech giants have struck a “formal agreement” allowing Apple to test Google’s AI model called Gemini. This model could run on Apple’s servers to deliver smarter, faster, and more relevant search summaries.

While Apple intends to use its own AI models to sift through user-specific data, it is still exploring options, including Anthropic’s Claude and Google’s Gemini, particularly for Siri’s planning functions. This collaboration reflects an unusual but strategic partnership as Apple looks to enhance Siri without building everything in-house.

How AI Will Enhance Siri’s Interaction and Functionality

The upcoming Siri upgrade will combine several technologies to create a more seamless user experience:

  • Planner: Interprets voice or text requests to understand user intent.

  • Search System: Scans user data and online sources for relevant information.

  • Summarizer: Packages and delivers easy-to-understand AI-generated summaries.

This multi-layered approach could make Siri capable of more complex conversations and contextual understanding, allowing users to accomplish tasks with greater ease.

When Can We Expect Apple’s AI-Enhanced Siri?

Although Apple plans to unveil the iPhone 17 lineup next week, the AI-upgraded Siri is expected to launch with iOS 26.4 as early as March 2026. This delayed rollout reflects Apple’s commitment to integrating advanced AI capabilities while maintaining user privacy and security.

What This Means for AI Search and Voice Assistants

Apple’s work on AI-powered Siri highlights the rapidly evolving landscape of voice assistants. By potentially leveraging Google’s Gemini alongside its own AI tools, Apple aims to provide a smarter, more comprehensive digital assistant that can rival existing AI-driven search platforms.

This shift toward AI-infused voice technology signals a future where digital assistants will not only provide answers but also generate rich, contextual insights drawing from both personal data and the vast resources of the internet.

Final Thoughts

Apple’s rumored AI search tool for Siri marks a significant step forward in voice assistant technology, promising more intelligent, accurate, and interactive user experiences. The collaboration with Google on AI models like Gemini could be key to unlocking this potential, making Siri a powerful competitor in the AI assistant space.

Stay tuned as we continue to follow Apple’s AI journey and provide updates on this exciting development.

David Brown
David Brown
 

David is a marketing and AI expert with deep expertise in leveraging artificial intelligence for growth-driven marketing strategies. He specializes in SEO, data-driven advertising, and AI-powered content creation, helping businesses scale their digital presence efficiently. With a strong focus on innovation, David integrates cutting-edge AI tools to optimize campaigns, enhance user engagement, and drive measurable success.

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