Tag: b2b-marketing

  • Generative AI for B2B Marketing Success

    Generative AI is a subset of artificial intelligence that trains a model on a set of data to enable it to create new, previously unseen content. It has a range of applications that can be of significant benefit to B2B marketing, including: Chatbots: Generative AI is used to create responses for chatbots. Instead of pre-written…

  • How AI will Improve B2B Marketing Use Cases?

    Artificial Intelligence (AI) has emerged as one of the most revolutionary tools at the disposal of business-to-business (B2B) marketers. The integration of AI in strategies can bolster performance on various fronts, including customer targeting, personalization, predictive analytics and more. Below is a compilation of 20 use cases of AI in B2B marketing. Predictive Analytics: AI-informed…