> Moosend is one of the best-value email platforms in 2026: advanced visual automation and unlimited sends from about $7/month, with a top-of-class 4.7 G2 rating. The catches: it has no SMS, no built-in CRM, far fewer integrations than the giants, aggressive anti-spam enforcement that can suspend accounts, and it has changed ownership twice since 2021 (now under Constant Contact). ## Introduction Most Moosend reviews stop at “it’s cheap and the automation is great.” True — but two things that actually affect a buying decision rarely get covered: who now owns Moosend (and why that’s a risk to weigh), and what its real deliverability looks like once you go past the marketing number. This review covers both. ## What Moosend is and who it’s for Moosend advertises "100,000+ empowered customers" and features testimonials from Vogue and Domino's on its homepage ([Moosend](https://moosend.com/), retrieved 2026-09-02). **SOURCED** **ANALYSIS** — an earlier version of this article added an annual email-volume figure and a founding date and city; neither appears on Moosend's own site, and the acquisition announcements describe the company as London-headquartered in 2021 and Athens-based in 2025, so both have been removed. It’s a focused email-marketing-and-automation tool — not a multichannel suite — aimed at budget-conscious SMBs, bloggers, and ecommerce stores whose primary channel is email. ## The part other reviews skip: who owns Moosend now Moosend was acquired by Sitecore in May 2021, then sold again to Constant Contact in June 2025 — two ownership changes in four years. To its credit, it has kept operating as a standalone product with its own brand and pricing through both. But if long-term vendor stability matters to you (for example, you’re building critical automations you don’t want to migrate), it’s a real factor to weigh that you won’t find in most affiliate reviews. Worth a glance at the roadmap and terms before committing multi-year. ## Deliverability: the honest numbers Moosend markets a 98% deliverability rate. Independent testing tells a more nuanced story: one well-known inbox-placement study (EmailToolTester) ranked Moosend around 90% average placement — strong, but not 98% — while a separate large-volume report came in lower, with a meaningful share landing in spam. The gap reflects different testing methods, but the takeaway is consistent: Gmail and Outlook are the inconsistent spots, and your own list hygiene matters more than any vendor’s headline number. Moosend is CSA-certified and an M3AAWG member, and its strict anti-spam enforcement is precisely why clean-list senders see good results and questionable-list senders get suspended. ### Key features - Powerful visual automation workflows and pre-built “Recipes” — available on the entry plan, not locked to premium - Unlimited email sends on paid plans - Drag-and-drop editor, landing pages, and subscription forms - AI writing tools and product recommendations; behaviour-based segmentation - Fast live chat support (often under 10 minutes) ### Pricing Moosend’s pricing is refreshingly simple. A 30-day free trial (no card) leads into the Pro plan from about $9/month month-to-month, dropping to roughly $7/month billed annually for the entry tier, scaling by contact count. Annual billing saves ~20% and nonprofits get an extra discount. Pay-as-you-go credits exist but the smallest bundle is around $350, so PAYG suits occasional high-volume senders, not small businesses. Confirm current rates on Moosend’s official [pricing page](https://moosend.com/pricing/). ### Who should NOT choose Moosend - Teams that need SMS, WhatsApp, or a built-in CRM — Moosend is email-only; choose Brevo instead. - Businesses relying on many native integrations — Moosend lists 42 native integrations plus Zapier ([Moosend](https://moosend.com/integrations/native/), retrieved 2026-09-02), against Mailchimp's own directory heading of "300+ Integrations" ([Mailchimp](https://mailchimp.com/integrations/), retrieved 2026-09-02). **SOURCED** An earlier version of this article put Mailchimp at 900+, overstating the gap roughly threefold. - Anyone importing cold or purchased lists — aggressive anti-spam enforcement leads to fast suspensions. - Users who want phone support or a highly polished UI — there’s no phone support and the interface is functional rather than slick. ### Pros and cons

Pros

Cons

Advanced automation on the entry plan Unlimited sends; very low price Highest G2 rating in its class (4.7) Fast, well-liked live chat

No SMS, no CRM, no native Shopify sync Far fewer integrations than rivals Two ownership changes since 2021 Aggressive anti-spam suspensions; no phone support

## Moosend vs Brevo (the quick call) Choose Moosend if email is your only channel, budget is tight, and you want strong automation cheaply. Choose Brevo if you need SMS/WhatsApp, a CRM, or you have a large list you mail infrequently (its send-based pricing wins there). See the full comparison in our [Brevo review](/blog/brevo-review#what-brevo-is-and-who-uses-it) and the [best email marketing platforms guide](/app-packs/best-email-marketing-platforms). ## Frequently asked questions ### Is Moosend really cheaper than Mailchimp? Yes — independent comparisons put it well below Mailchimp for equivalent features, largely because automation is included on the entry plan and sends are unlimited. ### Is Moosend’s deliverability good? Good for clean, opted-in lists. Independent tests place it around the high-80s to ~90% inbox range rather than the marketed 98%, with Gmail/Outlook the weak spots. List hygiene matters most. ### Who owns Moosend? Constant Contact, which acquired it in June 2025 after Sitecore owned it from 2021. It still runs as a standalone product. ### Does Moosend have SMS or a CRM? No. It is focused on email marketing and automation. If you need SMS, WhatsApp, or a CRM, Brevo is the better fit. ## References Official pricing: [moosend.com/pricing](https://moosend.com/pricing/) · Verified user reviews: [Moosend on G2](https://www.g2.com/products/moosend/reviews) Want to test the automation on your own list? [Start a free 30-day Moosend trial here](aff:moosend) — no card required. ## Related reading - [Audioenhancer.ai Review: Is It the Best AI Tool for Podcasters?](/blog/audioenhancer-ai-review-is-it-the-best-ai-tool-for-podcasters) - [ColoringBook AI Review: Transform Your Creativity in 2025](/blog/coloringbook-ai-tool-review) - [Zafu AI Review: A Gentle Approach to Digital Mental Wellness](/blog/zafu-ai-digital-mindfulness-tool-review) - [Choose the Right Doc Review Tool for Your Team](/blog/choosing-right-document-review-tool) - [How Digital Tools and Smart Strategies Can Unlock Affordable Business-Class Experiences](/blog/budget-business-class-travel-guide) ## How This Guide Was Sourced Written and maintained by the LogicBalls editorial team ([logicballs.com](https://logicballs.com/)). **Disclosure: LogicBalls builds AI writing tools**, an adjacent category to email marketing platforms. **Sources, retrieved 2026-09-02:** [Moosend pricing](https://moosend.com/pricing/), [Moosend deliverability](https://moosend.com/deliverability/), [Moosend native integrations](https://moosend.com/integrations/native/), [Mailchimp integrations](https://mailchimp.com/integrations/), [Sitecore's 2021 acquisition announcement](https://www.sitecore.com/company/newsroom/press-releases/2021/05/sitecore-completes-acquisition-of-moosend), [Constant Contact's 2025 acquisition announcement](https://www.prnewswire.com/news-releases/constant-contact-acquires-moosend-from-sitecore-302475309.html). **Two figures we could not verify.** The EmailToolTester inbox-placement study and the G2 rating cited here both sit behind bot blocks, so neither the ~90% placement figure nor the 4.7 rating — nor the "highest in its class" claim attached to it — could be checked. Treat them as unconfirmed. **Corrections.** Mailchimp's integration count was given as 900+; its own directory says 300+. An annual email-volume figure and a founding date were removed as unsourceable. **No LogicBalls telemetry is used in this guide.**